In many marketing circles, you'll hear that UX and creative design are at odds with one another. One only serves to take away from the other. But, that couldn't be further from the truth. 

This week, Guido is joined by Chris Singlemann, a brand marketer and designer at New Breed. Throughout the episode, Guido and Chris discuss the intersection between creative and UX design and how together, they can serve as key differentiators for your product, your website and your brand. As a whole, user experience is largely about delivering on the expectations of the user — and you can do that by aligning with UX best practices and presenting them in unique, creative ways.