As Weslee and Guido explored the evolution of inbound marketing, a common trend kept popping up. More and more, customers are becoming an important part of marketing. It's not just about attracting and converting leads anymore, it's about finding high-fit prospects and delivering on the brand promise through top-notch service. 

What role does marketing play in fostering a strong customer experience? How can you measure the impact of your efforts? Over the next few episodes, Weslee and Guido will answer those questions and more as they take a deep dive into customer service, success and experience.