What does it mean to turn fans into customers and customers into fans? In this week's episode, I talk to David Meerman Scott about his most recent book, Fanocracy. I found out what he and his daughter Reiko learned from interviewing young entrepreneurs, veteran business owners, startup founders, nonprofits, and companies big and small to pinpoint which practices separate organizations that flourish from those stuck in stagnation.--- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app