Connecting your buyer personas with their goals gives you a better understanding of how your solution can help them drive growth. Join Guido Bartolacci and New Breed’s Growth Strategist Nick Frigo as they discuss the benefits of persona-tailored content and why input from outside of the marketing team is essential for identifying high and low fit prospects.--- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app