Ad To The Bone
Ad To The Bone
IndieAd.Tech
We're here to build a marketing community by sharing knowledge, practices and promoting soft skills to better understand and execute digital marketing, especially programmatic advertising. These are not reserved only for those who hold the ‘big guns' or mumble long sophisticated words. We want to empower everyone who's into these topics, Interns to CMOs, by hosting people from different industry sides and allowing them to share their know-how and experience. From Munich, Germany, to the world. Let's fuck it up!
05. Talking Ads -  ft. Stas Tushinskiy
We hosted Stas Tushinskiy, CEO & Co-Founder at Instreamatic, to talk about voice marketing and conversational ads. We wanted to understand what those are and which impact we could expect them to have on brands and on the advertising world.Adrian Knoll is the Founder & CEO of IndieAd, an AdTech-as-a-service company, helping advertisers and agencies to excel in adtech and paid media implementation and execution. https://indiead.tech/
Aug 9, 2021
49 min
04. Is there any ID out there? ft. Joanna Burton (ID5)
We hosted Joanna Burton, Chief Strategy Officer at ID5, for a conversation about digital advertising IDs in the post GDPR era, the death of the 3rd-party-cookie, and the future of digital advertising outside the walled gardens amid those changes.Adrian Knoll is the Founder & CEO of IndieAd, an AdTech-as-a-service company, helping advertisers and agencies to excel in adtech and paid media implementation and execution. https://indiead.tech/
Jul 26, 2021
56 min
03. Revolution DSP ft. Cadi Jones (Beeswax)
We hosted Cadi Jones, Commercial Director EMEA at Beeswax, for a conversation about the future of independent DSPs in the AdTech landscape, amid the changes in the industry, specifically the death of the 3rd party cookie.Adrian Knoll is the Founder & CEO of IndieAd, an AdTech-as-a-service company, helping advertisers and agencies to excel in adtech and paid media implementation and execution. https://indiead.tech/
Jul 15, 2021
40 min
02. Ads don't cry ft. Rotem Dar (eyeo)
This episode was recorded Live in Tel Aviv, hosting Rotem Dar, Director of Media Operations at eyeo. We had a much-needed conversation about the ads' role in an Era of ad-blockers, first-party data hunting, and data-collection consent. Rotem gives us a fresh point of view of the future of programmatic advertising, both for advertisers and publishers.Adrian Knoll is the Founder & CEO of IndieAd, an AdTech-as-a-service company, helping advertisers and agencies to excel in adtech and paid media implementation and execution. https://indiead.tech/
Apr 30, 2021
47 min
Prolog | It's the end of the ad-world as we know it...
This is our first recording, and we're excited. We've been playing around with the idea for a long time, and bringing it to life took a bit longer, but we are delighted to share our first recording with you. We know it's only a Prolog, but it's a start. Plus, the first episode is already recorded, so it'll follow soon. We're inviting you to listen but also take an active part in the community. Let's help each other to get better and understand that perfect doesn't exist and that there's always one more report tomorrow :) Yours, Ara & Adrian
Mar 24, 2021
2 min
01. Agency and DSP - live together in perfect harmony? ft. Fabian Zimmermann (DQ&A/Incubeta)
In this episode, we've hosted Fabian Zimmermann, Group Account Director DACH/Nordics at DQ&A (Incubeta), having a basic conversation about the status of DSPs in 2021 and the relationship between clients, buy-side technology, and agencies/adtech service companies.Adrian Knoll is the Founder & CEO of IndieAd, an AdTech-as-a-service company, helping advertisers and agencies to excel in adtech and paid media implementation and execution. https://indiead.tech/
Mar 24, 2021
47 min