You've been through a divorce, you want to specialize in working with people going through one, and you have no idea how to say that in your marketing without it feeling unprofessional or like oversharing. Today I'm joined by Rebecca Smith, a Limitless Practice grad & Team Abundance member with a premium fee private pay practice in New Orleans, to answer exactly that. We get into her rule of thumb (would your most dysregulated client be further dysregulated by what you wrote?), why one line on your website is plenty, & how to keep it zoomed out & almost factual so clients trust you're flying the plane, not sitting in the turbulence with them. You'll also hear both of us read the brief lines we use on our own sites, plus a free ideal client exercise worksheet to help you figure out which part of your story matters most to your person. Sponsored by TherapyNotes®: Looking to switch EHRs? Try TherapyNotes® for 2 months free by using promo code ABUNDANT at www.therapynotes.com Need help building and filling your practice? Check out the Abundance Party. For only $345 (or 6 months at $69/mo), you'll get access to on-demand courses, trainings, scripts, templates, plus monthly group calls and 1:1 opportunities: https://www.abundancepracticebuilding.com/party  Grab the free worksheet mentioned in today's episode at www.abundancepracticebuilding.com/worksheet_opt