In this episode, we're diving into the topic of digital marketing and the importance of investing in high-quality content.With the rise of social media and smartphone cameras, it's easy to fall into the trap of thinking that "good enough" content is sufficient for digital marketing efforts. But as we'll discuss, this mindset can create a huge gap in the market for brands that want to stand out.We'll discuss why investing in high-quality content is crucial for creating a strong brand image, building trust with customers, and ultimately driving sales.Whether you're a small business owner or a marketing professional, this episode is for you. Tune in to Absorb Cast as we discuss why and when brands should invest in higher quality content for their digital marketing efforts, and learn how you can take your brand's digital presence to the next level. Start for FREE https://www.buzzsprout.com/?referrer_id=2011055 Buzzsprout - Let's get your podcast launched! Start for FREE https://www.buzzsprout.com/?referrer_id=2011055Podcast Gear :Riverside SAVE 10% | (How record remote episodes )https://riverside.fm/?utm_campaign=ca...Buzzsprout Link: https://www.buzzsprout.com/?referrer_id=2011055Our Mics | https://amzn.to/3W7uph3Our Audio Recorder | https://amzn.to/3gOqwxvOur Mic Desk Stand | https://amzn.to/3TJEhfvLow Profile boom arm | https://amzn.to/3WbHcPyBest Value Monitoring Headphones | https://amzn.to/3U0zrKzMy Absolute Favorite Camera | https://amzn.to/3SH6x0T

In this episode, we'll be exploring the topic of hourly billing and why creative entrepreneurs and freelancers should consider alternative pricing models, such as project-based pricing.Our hosts, Caitlyn and Austin, share their personal experiences and insights on why hourly rates can be limiting and counterproductive for creative professionals, and why the project-based pricing model has been more successful for their agency. Whether you're a freelance writer, designer, photographer, or any other type of creative professional, this episode is for you. Join us as we explore why hourly rates may not be the best option for your business, and how you can adopt a more effective pricing strategy to grow your business and increase your income. Start for FREE https://www.buzzsprout.com/?referrer_id=2011055 Buzzsprout - Let's get your podcast launched! Start for FREE https://www.buzzsprout.com/?referrer_id=2011055Podcast Gear :Riverside SAVE 10% | (How record remote episodes )https://riverside.fm/?utm_campaign=ca...Buzzsprout Link: https://www.buzzsprout.com/?referrer_id=2011055Our Mics | https://amzn.to/3W7uph3Our Audio Recorder | https://amzn.to/3gOqwxvOur Mic Desk Stand | https://amzn.to/3TJEhfvLow Profile boom arm | https://amzn.to/3WbHcPyBest Value Monitoring Headphones | https://amzn.to/3U0zrKzMy Absolute Favorite Camera | https://amzn.to/3SH6x0T

In this episode, we have the pleasure of speaking with Jessica Cogswell, a seasoned creative executive with extensive experience working with leading brands such as Borderlands and Disney.Jessica brings her wealth of knowledge and experience to the table as we discuss the importance of a positive culture for creative teams. She sheds light on how toxic workplaces can negatively impact the work that creatives deliver and the overall morale of the team.Throughout the episode, Jessica shares personal stories from her career, including her time at both agencies and startups. She provides insights into how managers and executives can create a supportive and empowering work environment that allows creatives to thrive.Whether you're a creative professional, manager, or executive, this episode is a must-listen for anyone looking to foster a positive work culture that drives success and innovation. So, tune in to Absorb Cast and join us as we explore the importance of a healthy workplace culture in the creative industry! Start for FREE https://www.buzzsprout.com/?referrer_id=2011055 Buzzsprout - Let's get your podcast launched! Start for FREE https://www.buzzsprout.com/?referrer_id=2011055Podcast Gear :Riverside SAVE 10% | (How record remote episodes )https://riverside.fm/?utm_campaign=ca...Buzzsprout Link: https://www.buzzsprout.com/?referrer_id=2011055Our Mics | https://amzn.to/3W7uph3Our Audio Recorder | https://amzn.to/3gOqwxvOur Mic Desk Stand | https://amzn.to/3TJEhfvLow Profile boom arm | https://amzn.to/3WbHcPyBest Value Monitoring Headphones | https://amzn.to/3U0zrKzMy Absolute Favorite Camera | https://amzn.to/3SH6x0T

We're going to talk about one of the most crucial elements of any business: its brand. Your brand is much more than just a logo or a tagline. It's the identity of your business - the sum of all the experiences and emotions that people associate with your company. Your brand encompasses everything from your company's values and mission to the way you communicate with your customers. In short, it's the cornerstone of your business. In this episode, we'll explore why having a strong brand is essential for your business's success, and how it can help you build trust with your customers, differentiate yourself from your competitors, and ultimately, drive growth. So whether you're a business owner looking to strengthen your brand or a marketing professional looking to help your clients build theirs, this episode is for you! Buzzsprout - Let's get your podcast launched! Start for FREE https://www.buzzsprout.com/?referrer_id=2011055Podcast Gear :Riverside SAVE 10% | (How record remote episodes )https://riverside.fm/?utm_campaign=ca...Buzzsprout Link: https://www.buzzsprout.com/?referrer_id=2011055Our Mics | https://amzn.to/3W7uph3Our Audio Recorder | https://amzn.to/3gOqwxvOur Mic Desk Stand | https://amzn.to/3TJEhfvLow Profile boom arm | https://amzn.to/3WbHcPyBest Value Monitoring Headphones | https://amzn.to/3U0zrKzMy Absolute Favorite Camera | https://amzn.to/3SH6x0T

We're going to explore the differences between working with big businesses versus small businesses as a marketing agency. As marketing professionals, we understand that each business has its unique needs and challenges, and the approach that works best for one might not be the right fit for another. Big businesses tend to have larger budgets and clear goals, and they expect their marketing agency to deliver results that align with their business objectives. On the other hand, small businesses are often more concerned about getting the most value for their money and may not fully understand what an agency can do for them. Despite these differences, both types of businesses present exciting opportunities for marketing agencies, and we'll be discussing the pros and cons of each in this episode. So, whether you're a marketing professional looking to expand your client base or a business owner looking to hire a marketing agency, this episode is for you! Start for FREE https://www.buzzsprout.com/?referrer_id=2011055 Buzzsprout - Let's get your podcast launched! Start for FREE https://www.buzzsprout.com/?referrer_id=2011055Podcast Gear :Riverside SAVE 10% | (How record remote episodes )https://riverside.fm/?utm_campaign=ca...Buzzsprout Link: https://www.buzzsprout.com/?referrer_id=2011055Our Mics | https://amzn.to/3W7uph3Our Audio Recorder | https://amzn.to/3gOqwxvOur Mic Desk Stand | https://amzn.to/3TJEhfvLow Profile boom arm | https://amzn.to/3WbHcPyBest Value Monitoring Headphones | https://amzn.to/3U0zrKzMy Absolute Favorite Camera | https://amzn.to/3SH6x0T

In this episode we talk about our wedding film and photography business, Memories by Absorb. We go over over how we grew it to be a full time gig and why we left the industry behind us in order to focus on the agency side of our business. Start for FREE https://www.buzzsprout.com/?referrer_id=2011055 Buzzsprout - Let's get your podcast launched! Start for FREE https://www.buzzsprout.com/?referrer_id=2011055Buzzsprout - Let's get your podcast launched! Start for FREEDisclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.Podcast Gear :Riverside SAVE 10% | (How record remote episodes )https://riverside.fm/?utm_campaign=ca...Buzzsprout Link: https://www.buzzsprout.com/?referrer_id=2011055Our Mics | https://amzn.to/3W7uph3Our Audio Recorder | https://amzn.to/3gOqwxvOur Mic Desk Stand | https://amzn.to/3TJEhfvLow Profile boom arm | https://amzn.to/3WbHcPyBest Value Monitoring Headphones | https://amzn.to/3U0zrKzMy Absolute Favorite Camera | https://amzn.to/3SH6x0T

We believe that there is a significant problem with the job expectations for social media managers in today's job market. With the rise of social media, businesses are increasingly relying on social media managers to create and execute their digital marketing strategies. However, the expectations for these roles can be confusing and unrealistic, with job descriptions often requiring a wide range of skills, from graphic design to videography to content creation and more. This can lead to a mismatch between what employers are looking for and what social media managers are capable of delivering. In this episode, we'll be exploring the challenges facing social media managers today and discussing some practical solutions for bridging the skills gap and meeting the evolving demands of the job. So, whether you're a social media manager looking to enhance your skills or an employer struggling to find the right candidate for the job, stay tuned for some valuable insights on how to navigate the complex world of social media management. Start for FREE https://www.buzzsprout.com/?referrer_id=2011055 Buzzsprout - Let's get your podcast launched! Start for FREE https://www.buzzsprout.com/?referrer_id=2011055Podcast Gear :Riverside SAVE 10% | (How record remote episodes )https://riverside.fm/?utm_campaign=ca...Buzzsprout Link: https://www.buzzsprout.com/?referrer_id=2011055Our Mics | https://amzn.to/3W7uph3Our Audio Recorder | https://amzn.to/3gOqwxvOur Mic Desk Stand | https://amzn.to/3TJEhfvLow Profile boom arm | https://amzn.to/3WbHcPyBest Value Monitoring Headphones | https://amzn.to/3U0zrKzMy Absolute Favorite Camera | https://amzn.to/3SH6x0T

Absorb Studios is a full service creative and strategic agency, but that's not exactly where we started.... In this episode of the Absorb Cast, we reflect on our personal backgrounds and we walk through the history of how Absorb came to be what it is today.Podcast Gear :Riverside SAVE 10% | (How record remote episodes )https://riverside.fm/?utm_campaign=ca...Buzzsprout Link: https://www.buzzsprout.com/?referrer_id=2011055Our Mics | https://amzn.to/3W7uph3Our Audio Recorder | https://amzn.to/3gOqwxvOur Mic Desk Stand | https://amzn.to/3TJEhfvLow Profile boom arm | https://amzn.to/3WbHcPyBest Value Monitoring Headphones | https://amzn.to/3U0zrKzMy Absolute Favorite Camera | https://amzn.to/3SH6x0T Start for FREE https://www.buzzsprout.com/?referrer_id=2011055 Buzzsprout - Let's get your podcast launched! Start for FREE https://www.buzzsprout.com/?referrer_id=2011055Podcast Gear :Riverside SAVE 10% | (How record remote episodes )https://riverside.fm/?utm_campaign=ca...Buzzsprout Link: https://www.buzzsprout.com/?referrer_id=2011055Our Mics | https://amzn.to/3W7uph3Our Audio Recorder | https://amzn.to/3gOqwxvOur Mic Desk Stand | https://amzn.to/3TJEhfvLow Profile boom arm | https://amzn.to/3WbHcPyBest Value Monitoring Headphones | https://amzn.to/3U0zrKzMy Absolute Favorite Camera | https://amzn.to/3SH6x0T

You've set up your camera and composed your shot, but what happens when the audio quality doesn't match the visuals? It's time to invest in a microphone. With so many options out there, it can be overwhelming to choose the right one for your needs. In this episode, we'll be discussing the three main types of microphones that you're most likely going to need or want: the shotgun microphone, the dynamic microphone, and the lavalier microphone. So whether you're creating videos, podcasts, or any other type of audio content, listen in for some valuable insights that will take your audio quality to the next level. Buzzsprout - Let's get your podcast launched! Start for FREE https://www.buzzsprout.com/?referrer_id=2011055Podcast Gear :Riverside SAVE 10% | (How record remote episodes )https://riverside.fm/?utm_campaign=ca...Buzzsprout Link: https://www.buzzsprout.com/?referrer_id=2011055Our Mics | https://amzn.to/3W7uph3Our Audio Recorder | https://amzn.to/3gOqwxvOur Mic Desk Stand | https://amzn.to/3TJEhfvLow Profile boom arm | https://amzn.to/3WbHcPyBest Value Monitoring Headphones | https://amzn.to/3U0zrKzMy Absolute Favorite Camera | https://amzn.to/3SH6x0T

As a business owner, you may know that creating content is important, but it can be overwhelming to figure out where to start. That's where podcasts come in. In this episode, we'll be discussing why every business, regardless of industry, can benefit from having a podcast. While there are many resources available on how to set up a podcast, we'll focus on the unique advantages a podcast can bring to your business, whether you're in construction, hair styling, personal training, landscaping, or any other industry. So, if you're looking for a way to increase engagement with your audience, establish yourself as an authority in your field, and build a loyal following, stay tuned for some valuable insights on why a podcast might just be the answer you've been looking for. Buzzsprout - Let's get your podcast launched! Start for FREE https://www.buzzsprout.com/?referrer_id=2011055Podcast Gear :Riverside SAVE 10% | (How record remote episodes )https://riverside.fm/?utm_campaign=ca...Buzzsprout Link: https://www.buzzsprout.com/?referrer_id=2011055Our Mics | https://amzn.to/3W7uph3Our Audio Recorder | https://amzn.to/3gOqwxvOur Mic Desk Stand | https://amzn.to/3TJEhfvLow Profile boom arm | https://amzn.to/3WbHcPyBest Value Monitoring Headphones | https://amzn.to/3U0zrKzMy Absolute Favorite Camera | https://amzn.to/3SH6x0T