WHAT IS "I CHOOSE JOY" ALL ABOUT? Mission To be a precursor of joy by spreading the message of love, gratitude, and consciousness through live conferences as its mainstream outlet then through radio, television, social media, podcasts, books, movies, and articles. Vision To be a precursor of joy in the lives of those that have lost the meaning of true joyfulness due to life's circumstances through messages that instill love, gratitude, and joy. Values LOVE, GRATEFULNESS, JOY.