Today's A:360 answers the questions "what is a report inventory, and why does one matter?".  A report inventory is integral to identifying opportunities for quick wins and short-term ROI for your analytics initiatives.

A:360 Podcast #15 - A Phased Approach to Analytics

The Knowlton Group's A:360 Podcast series is your top resource for short and concise analytics information.  Each podcast will be less than the length of a song.  Designed for the busy executive in mind, each podcast will provide you with valuable, immediately actionable information that takes only a few minutes out of your day.