As marketers, we face many challenges when a new campaign is ready to launch. Episode #15 and the last Spark from The Anvil of 2018 talks about the focus group, and how sometimes they can be a wonderful thing.

Red is the color of perceived happiness. Who doesn’t like a red firetruck, or want a red balloon as a kid? A red bike, or a sports car? In Episode #14 we try to understand why.

It seems that every poker player is sponsored by someone. Aren't they supposed to be cool? They’re the representatives of the badass gunslingers from the old west, and in episode #13 we talk about their sponsors.

Why is October the one month that gets its brand bastardized? And why is August so forgotten? In episode #12 of A Spark From The Anvil the topic of brand guidelines tries to make sense of it all.

After a beautiful summer off, A Spark from the Anvil returns with an age-old question in episode #11. Can a project be good, cheap and on time?

Episode #10 of A Spark From The Anvil gets a bit geeky with flags, and the World Cup.

The weather is finally warm which means Episode #9 of A Spark From The Anvil takes us outside at lunchtime for some good old-fashioned people watching.

Episode #8 from A Spark From The Anvil takes us to a place we all don't want to go. The Dentist. And in the meantime we defend the industry and other unknown agencies.

Do you know what an apple looks like? What it really looks like? In episode #7 of A spark From The Anvil Joe asks the question and then ponders the results.

In episode #6 of A Spark From The Anvil, Joe shares his views on why Washington is so divided. Pull up another chair at the dinner table and ask for a second helping of the steak, because it's not rocket science, but the revelation does deal with compassion, common sense, and the ability to listen.