In this episode, I sit down with Dan Adams, Founder and President of The AIM Institute, and author of New Product Blueprinting: The Handbook for B2B Organic Growth.Dan Adams on LinkedIn

On this episode of the podcast, we sit down with Chris Kalaboukis, co-founder of helloFUTURE, a company that aims to create massive value for organizations through a unique blend of strategic foresight, impactful design thinking, and robust business strategy.helloFUTUREChris Kalaboukis on LinkedInChris Kalaboukis' bio

In part 2 of our interview with Tukan Das, CEO and one of four technical cofounders of LeadSift, he talks about the lessons he and his fellow cofounders learned from the early mistakes and offers advice for other founders — especially technical cofounders.LeadSift's mission is to mine actionable intelligence from unstructured public web data to help organizations better engage their customers.Tukan Das on LinkedInLeadSift

Tukan Das, CEO and one of four technical cofounders of LeadSift, shares the trials and tribulations that can happen when you write computer code before you understand what your business is about.LeadSift's mission is to mine actionable intelligence from unstructured public web data to help organizations better engage their customers.Tukan Das on LinkedInLeadSift

Entrepreneur Joe Alex Lemon willingly reopens an old wound to share the story of the Titin weighted exercise vest, a product launched without knowing who the customers really were.Joe Alex Lemon's websiteThe Real Value Exchange PodcastHis other company, NearSite HealthSee the Titin weighted vest

Tony Ulwick, author of What Customers Want and Jobs To Be Done — Theory to Practice and CEO of Strategyn explains Outcome-Driven Innovation.Jobs To Be Done — Theory to Practice: Free e-book / Free audiobookTony Ulwick on Medium

Tony Ulwick, author of What Customers Want and Jobs To Be Done — Theory to Practice and CEO of Strategyn talks about how to understand what customers need. Jobs To Be Done — Theory to Practice: Free e-book / Free audiobook

Vinod "Vinny" Kaimal, who was Principal at The Inovo Group at the time we recorded this interview and is now Vice President at Wellspring Worldwide, explains the difficulties and approaches to innovating for the future at an established corporation.Vinod "Vinny" Kaimal on LinkedInThe Inovo Group strategic innovation consulting firmThe Inovo Group on LinkedInVinny Kaimal Joins Wellspring as VP of Customer SuccessArticle: Intrapreneurs vs Entrepreneurs

In part 2 of our interview, Columbia Business School professor and renowned management thought leader Dr. Rita McGrath explains how seemingly unrelated products like jeans and cellphones actually compete with one another in "arenas," a concept that could replace the old idea of "industries." She also discusses how to understand what customers want, and the advantages to taking digital transformation of your business one small step at a time.LINKS:Dr. Rita McGrath is a professor at Columbia Business School and best-selling author. She’s a world-renowned expert on innovation and growth and a regularly published author in the Harvard Business Review. Her latest book is Seeing Around Corners: How to spot inflection points in business before they happen.Also check out her YouTube channel, which includes her Friday Fireside Chats.

Dr. Rita McGrath is a professor at Columbia Business School and best-selling author. She’s a world-renowned expert on innovation and growth and a regularly published author in the Harvard Business Review. Her latest book is Seeing Around Corners: How to spot inflection points in business before they happen.