”From Van Gogh’s murder to “Year in Review” reels. We are back and talking about internet trends that are already shaping 2024. In this episode of Negronis with Nord, James talks about some iconic trends to already hit the internet such as the viral Stanley Cup; the edible (and short-lived) Pop Tart mascot; the 2023 "Year in Review" reel trend; and how internet culture becomes culture. Stay tuned for our episode next week featuring influencer and brand owner, Lindsay Silberman!
Jan 18
10 min
Did we get our 2023 influencer marketing predictions right?? Welcome to Negronis with Nord. In this episode, James discusses what 2023 predictions we got right for influencer marketing (and of course, those we got wrong). He discusses how influencer marketing has grown despite financial headwinds, niche creator vetting, whether creators can earn revenue through performance bonuses, and more.Programming Note: This will be our final episode of 2023, check back in the new year for some new exciting items and guests. Cheers!
Dec 14, 2023
11 min
This episode features a special guest, the king of fit checks and D.C's Most Eligible Bachelor - Tony Polcari.In this in-depth conversation, James and Tony sit and discuss his journey, passion for positivity, his coined topic of vibrant masculinity, and the beloved P Hive. We also asked the burning question…Tony P, are you for real?
Nov 29, 2023
29 min
Is it too late to find any last-minute holiday campaigns in this edition of Negronis with Nord?James touches on when influencers are sourced for holiday content and if there are any last-minute deals up for grabs, bypassing a brand’s affiliate program for paid opportunities, Ben Affleck cheating on Dunkin’ with Starbucks, and more.
Nov 17, 2023
11 min
In this episode of Negronis with Nord, James reacts to Sai De Silva on RHONY S14 Reunion and discusses the complexities of the influencer marketing industry. He addresses misconceptions, the evolving branding landscape, and the influential role of influencers in shaping the narrative.
Nov 8, 2023
13 min
In this edition of "Negronis with Nord," James shares insights from his discussions with major brand clients. He outlines four current trends in influencer marketing and forecasts expectations for 2024.A hint? UGC creators, brands are seeking you out... (and more.)
Nov 3, 2023
13 min
In this episode of Negronis with Nord, James discusses the challenges and responsibilities of being an influencer during tough and grief-filled times and offers a few thoughts about how to navigate these situations with empathy.
Oct 19, 2023
10 min
Welcome to Negronis with Nord. This episode features a special guest - Mohamet Mbaye, a member of the 2023 Sephora Squad.In this in-depth conversation, James and Mo discuss how he was able to switch influencer niches, his mission as a member of the Sephora Squad, how he manages content on Instagram and TikTok, his advocacy for men’s skincare, and more.
Oct 12, 2023
32 min
This week, James talks about failing on TikTok and how he pivoted his content strategy. He delves into the importance of creators knowing or rediscovering their own style. He also gives tips on finding inspiration for your own unique content style, sharing personal updates, and his experience as a radio DJ.
Sep 28, 2023
14 min
Have you ever experienced slow growth or maybe no growth as a content creator?In this episode, James joins us again as a married man and has an answer.He also answers viewers' questions, providing tips for creators and influencers facing slowed growth, advice on building a full-time creator career while working a full-time job, insights on influencer manager fees, and more.
Sep 22, 2023
15 min
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