In this episode of A Brave new Podcast, agency expert and consultant Stacey Singer shares how “soft skills” like empathy, understanding and culture can be powerful tools for strengthening the agency/client relationship and making it more fruitful, and she offers her tips and actionable steps to help you develop stronger understanding of the needs of your clients.
Mar 17, 2021
49 min
For this week’s episode of A Brave New Podcast, we’ve decided to do things a little differently. Stephen Woessner, CEO of digital marketing firm Predictive ROI and host of the Onward Nation podcast, turns the tables and interviews me about marketing in the age of pandemic, finding the right balance between inbound and outbound marketing, and creating truly helpful content and authentic human connections to maximize the impact of your marketing efforts.
Mar 3, 2021
59 min
In this episode of A Brave New Podcast, Fired-Up! Culture CEO Chris Ihrig offers his invaluable wisdom around the long, sometimes difficult process of creating a company culture that empowers employees to do their best work, navigate change and challenge, and ensure that the right team members are in the right positions.
Feb 17, 2021
53 min
In this episode of A Brave New Podcast, Rhiannon Andersen, CMO of trade show marketing company Steelhead Productions, shares how sometimes you do everything right and still don’t win.
She talks about how her leadership team dealt with the juxtaposition of winning Nevada’s Top Workplace while having to lay off workers who were like family due to the catastrophic effects of the pandemic on her industry. And how she’s found balance and hope in spite of it.
Feb 3, 2021
44 min
Many people think of direct response marketing as spammy or annoying. But here’s a dirty little secret: it can also be extremely effective in helping you get more conversions. In this episode of A Brave New Podcast, I share the secret recipe for creating effective direct response marketing that makes an impact and calls your prospective customers to action…without annoying them!
Dec 16, 2020
30 min
Authentic, collaborative relationships with our customers, our internal stakeholders in our organizations, our mentors and mentees, and even in our social networks can help us be better marketers. In this episode of A Brave New Podcast, OAC’s Marketing Director Jennifer Pascoe discusses how listening to people and developing trusted relationships have been crucial for her success.
Nov 25, 2020
45 min
Account-based marketing (ABM) allows you to focus specifically on your ideal-fit clients, but it uses some different tools than the much wider net of general marketing efforts. In this episode of A Brave New Podcast, A Brave New’s CEO and co-founder Josh Dougherty joins me for a discussion about the finer points of ABM and shares actionable strategies and tips to help you make the most of ABM…regardless of your team or budget size.
Nov 11, 2020
54 min
Paid media, with all of it’s constant twists and turns, is a source of many headaches for many digital marketers. It’s ever-changing nature causes more consternation than excitement, and the global pandemic has only made the situation more complex. In this episode of A Brave New Podcast, Granular Marketing founder and CEO Jordon Meyer offers his thoughts on embracing, rather than fearing changes. He also shares tips and strategies for making your digital marketing strategies more impactful.
Oct 28, 2020
47 min
Cary Weston is the person that will cut through the trendy business speak and help define what the real goal is. A fan of function over form, his charge is to ensure that creative doesn’t mask the need and that the work is focused on results. Too honest at times, he believes the world could benefit from some more ‘old-fashioned’ and less ‘bright and shiny.’
Oct 14, 2020
33 min
Polly Yakovich is co-founder and Chief Strategist at A Brave New, a Seattle digital marketing agency focused on helping businesses accelerate their growth through inbound marketing, branding, and web design. She specializes in working with clients to identify barriers to their growth and overcoming them with strategic content and marketing tactics. She has more than fifteen years of experience in digital marketing and branding.
Sep 30, 2020
31 min
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