Panera Bread co-founder Ron Shaich coached John Yarusi, founder of Johnny's Pork Roll and Coffee Too, on clearing one of entrepreneurship’s greatest hurdles: proof of concept.

The Professional Is Personal with Lili Reinhart

It takes audacity to start a company, grit to grow it, and community to survive the ordeal. From the Ground Up features frank and unfiltered conversations—with some of the most successful founders in the world—about navigating the role of the founder, the tips and tricks entrepreneurs need to know to be successful, and the secrets that nobody really tells you before you start a business.