Seth Goldman, founder of Honest Tea, coaches Ron Holloway, co-founder of Woofbowl, on expansion and how to market a growing food brand.

EXPERT EXCHANGE: The Founder of Panera Bread Has a Great Recipe for Winning Over Investors

It takes audacity to start a company, grit to grow it, and community to survive the ordeal. From the Ground Up features frank and unfiltered conversations—with some of the most successful founders in the world—about navigating the role of the founder, the tips and tricks entrepreneurs need to know to be successful, and the secrets that nobody really tells you before you start a business.