Real Estate Coaching Radio
Real Estate Coaching Radio
Tim & Julie Harris
New Construction vs. Resale: How to Run the Real Cost Comparison for Your Buyers
23 minutes Posted Oct 28, 2026 at 9:30 am.
"The new homes are cheaper. Why buy used?"
Today's three segments
Why new construction can be a game changer
Apples to apples: location, size and materials
Why buyers really choose new: the payment
The payment script for buyers
Headline: 65% of builders are offering incentives
What builders are offering right now
Inflation, appreciation and the payment
Resale can do what the builders do
What is flex cash?
Flex cash on a resale listing: seller concessions
Find the builder's lender and match the deal
Making money: new build reps are referral sources
Buyer and listing referrals from builder traffic
Listener question: the builder won't pay me
The commission check you didn't know was coming
The big takeaway
0:00
23:15
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Show notes
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Is new construction really cheaper? Tim and Julie show how to compare new and resale apples to apples, why most buyers really choose new construction for the payment, what builders are offering right now, how flex cash works and how resale sellers can offer their own version with concessions, how new build reps become a steady referral source, and a listener question about a builder refusing to pay the buyer's agent. Premier Coaching: PremierCoaching.com. Free newsletter: HarrisRealEstateDaily.com.
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Opinions are my own and not the views of eXp Realty.