Shawn Black built one of the most successful boudoir studios in the US — photographing over 125 clients a year and generating close to $450K in revenue at its peak.

But when bookings dropped by nearly 50%, it forced a shift in how he approached marketing, sales, and client experience.

In this interview, Shawn shares what’s changed, what’s no longer working, and how he’s adapting to keep his business profitable — while increasing his average sale.

The post 668: Shawn Black – Boudoir Photography Business, Pricing & IPS Strategy appeared first on Photography Business Xposed - Photography Podcast - how to build and market your portrait and wedding photography business.