When Does More Become Too Much?For years, retailers expanded assortments, added technologies, and created more ways for customers to shop. But as consumers become more selective and profitability pressures intensify, many organizations are taking a fresh look at complexity itself.In this episode of 60-Second Retail, we examine why retailers may be entering an "era of rationalization," how leaders are approaching assortment and investment decisions, and what separates strategic simplification from simple cost-cutting.Rethink what deserves a place in the basket, the assortment, and the strategy.