What happens when a forecast misses the mark? More than you might think.In today's retail environment, forecasting errors don't stay confined to inventory plans. A single miscalculation can trigger a chain reaction across labor, transportation, markdowns, and cash flow, turning small inaccuracies into enterprise-wide consequences.As uncertainty becomes the norm, retailers are rethinking how technology, data, and human judgment work together to improve decision-making. The question isn't whether forecasts will miss the mark, but how prepared organizations are to respond when they do.