3Q

No matter where you are in your career, you’ll benefit from listening to 3Q. 3Q provides a window into the careers of some of the best in the music business. Every episode is an insider's view of the realities of life as a music executive. Topics include issues of empowerment, uncertainty, trust, finances, etc; issues that will impact you both personally and professionally. The executives we interview represent every aspect of the industry including but not limited to A&R, Marketing, Music Supervision, Artist Management, Promotion, and more.  About Nate: Nate Sirotta has been working in music publicity & marketing for 12 years. He currently runs Impulse Artists, a boutique PR, marketing, & consulting agency launched in 2012. Throughout his career, Nate has engaged in over 500 artist campaigns and worked alongside all 3 major label umbrellas, including a two-year in-house consulting stint with UMG from 2016-2018. Nate has also represented independent distributors like AWAL, Symphonic, and Vydia, and many independent labels like Verswire, Ultra, Rostrum, Tooth & Nail, FiXT, and Nettwerk. Career highlights include client placements at Rolling Stone, Billboard, NME, MTV, Nylon, Paper Magazine, Alternative Press, PopSugar, American Songwriter + many others, and brand + app collaborations with Journeys, Uber, Vox/Korg, Shazam, Spotify, and Snapchat. 

No matter where you are in your career, you’ll benefit from listening to 3Q. 3Q provides a window into the careers of some of the best in the music business. Every episode is an insider's view of the realities of life as a music executive. Topics include issues of empowerment, uncertainty, trust, finances, etc; issues that will impact you both personally and professionally. The executives we interview represent every aspect of the industry including but not limited to A&R, Marketing, Music Supervision, Artist Management, Promotion, and more.  About Rob: Rob Grimaldi is a multi-platinum, Grammy nominated songwriter/producer. Extremely diverse and distinct, Rob’s proficiency on four instruments and far reaching programming skills gives each of his tracks a unique musicality and identity. With an advanced degree focused on classical and jazz, coupled with extensive production training and an ear for pop hits, the diversity of his collaborators (BTS, Megan thee Stallion, Queen Naija, Blackpink, Jimmie Allen, Tim Mcgraw, Noah Cyrus, etc.) utilizes his extreme versatility in every project. 

No matter where you are in your career, you’ll benefit from listening to 3Q. 3Q provides a window into the careers of some of the best in the music business. Every episode is an insider's view of the realities of life as a music executive. Topics include issues of empowerment, uncertainty, trust, finances, etc; issues that will impact you both personally and professionally. The executives we interview represent every aspect of the industry including but not limited to A&R, Marketing, Music Supervision, Artist Management, Promotion, and more.  About Nikki: Michigan born, Nashville based, Nikki Boon started her professional career as Kane Brown’s Tour Manager, later becoming his Day-To-Day Manager. Boon has worked for Martha Earls since 2012, currently under 1021 Entertainment and is also involved in its joint venture with Sony, as well as the production company Demasiado. In 2021 Boon signed pop band Nightly. She originally moved to Nashville to study at Belmont, and later transferred to MTSU to obtain a degree in Music Business with a minor in marketing.

No matter where you are in your career, you’ll benefit from listening to 3Q. 3Q provides a window into the careers of some of the best in the music business. Every episode is an insider's view of the realities of life as a music executive. Topics include issues of empowerment, uncertainty, trust, finances, etc; issues that will impact you both personally and professionally. The executives we interview represent every aspect of the industry including but not limited to A&R, Marketing, Music Supervision, Artist Management, Promotion, and more.  About Jacqui: Jacqui Bransky is a leading expert in emerging technologies and Web3, currently serving as the VP of Web3 and Innovation at Warner Records. In this role, she spearheads efforts to develop and implement best-in-class strategies that keep Warner Records artists at the forefront of technology and enable them to connect with fans in innovative ways. Through her work, Jacqui has helped drive revenue growth and elevate following Warner Record’s artists: aespa, Bebe Rexha, Teddy Swims, Ashnikko, and Mike Shinoda. Prior to joining Warner Records, Jacqui held several high-level positions within the music industry. As the Director of Commercial Innovation & Artist Strategy at Universal Music Group, she led the development of digital goods and metaverse opportunities across artists, labels, partners, and marketplaces. Her extensive experience in artist management and marketing also includes her tenure as Head of US Marketing at FRNDS MGMT, where she worked with notable acts such as Alison Wonderland, Chet Porter, Crooked Colours, The DMA’S, and GRAACE. During her time at FRNDS MGMT, she played a pivotal role in implementing blockchain technologies and driving the success of Alison Wonderland's WonderQuest project, which has grossed over $3 million to date. Jacqui is a dynamic leader and visionary thinker who continues to push boundaries and drive innovation in the music industry.

No matter where you are in your career, you’ll benefit from listening to 3Q. 3Q provides a window into the careers of some of the best in the music business. Every episode is an insider's view of the realities of life as a music executive. Topics include issues of empowerment, uncertainty, trust, finances, etc; issues that will impact you both personally and professionally. The executives we interview represent every aspect of the industry including but not limited to A&R, Marketing, Music Supervision, Artist Management, Promotion, and more.  About Ayal: With 20 years experience in marketing and digital marketing in the music industry including long stints at Warner Records and Universal, Ayal Kleinman established his agency YKE in 2019 to provide his expertise and resources to labels (major/indie), distribution companies, artists, and other marketing agencies to market their repertoire in the ever changing digital media space. 

No matter where you are in your career, you’ll benefit from listening to 3Q. 3Q provides a window into the careers of some of the best in the music business. Every episode is an insider's view of the realities of life as a music executive. Topics include issues of empowerment, uncertainty, trust, finances, etc; issues that will impact you both personally and professionally. The executives we interview represent every aspect of the industry including but not limited to A&R, Marketing, Music Supervision, Artist Management, Promotion, and more.  About Jeff: A major record label veteran, with stints at EMI/Capitol and Virgin Records, and most recently with Warner Music Group, where he has been an executive leader across Global Digital Account Management teams overseeing retail marketing and partnerships across the globe. Now he leads the label’s operations for Frontiers Music in North America with global responsibilities in the Digital Sales & Marketing environment.

No matter where you are in your career, you’ll benefit from listening to 3Q. 3Q provides a window into the careers of some of the best in the music business. Every episode is an insider's view of the realities of life as a music executive. Topics include issues of empowerment, uncertainty, trust, finances, etc; issues that will impact you both personally and professionally. The executives we interview represent every aspect of the industry including but not limited to A&R, Marketing, Music Supervision, Artist Management, Promotion, and more.  About Lyndsey: Lyndsey Havens is a senior editor at Billboard. She has written cover stories on global stars including Billie Eilish, and Post Malone, reported live from the Grammys red carpet and regularly covers music management and vinyl. She formerly co-hosted the weekly Sirius XM show Billboard Live and is a frequent moderator for organizations including She Is The Music, The Grammy Museum and more. 

No matter where you are in your career, you’ll benefit from listening to 3Q. 3Q provides a window into the careers of some of the best in the music business. Every episode is an insider's view of the realities of life as a music executive. Topics include issues of empowerment, uncertainty, trust, finances, etc; issues that will impact you both personally and professionally. The executives we interview represent every aspect of the industry including but not limited to A&R, Marketing, Music Supervision, Artist Management, Promotion, and more.  About Adam: I started my career 16 years ago working for the band Linkin Park as an assistant at their company Machine Shop. My first jobs included being a receptionist, office manager, personal assistant, and whenever needed – tech support. Before long I started interacting with their fans online via messageboards and chat rooms and worked closely with their management to support the band’s digital marketing initiatives. I started the band’s Instagram, Twitter and Facebook accounts and was eventually promoted to Digital Marketing Manager where I ran the band’s socials, growing them to over 50M combined followers in just a few years, and conceptualized and executed digital campaigns for various albums, singles and tours. Eventually the band brought me on tour where I coordinated nightly fan club meet and greets. I also helped conceptualize and produce unique fan club events all over the world. In 2013 I made the leap to their record label, Warner Records, where I joined the digital marketing department. In my 7 ½ years there, I worked with artists including Linkin Park, My Chemical Romance, Michael Buble, Disturbed, Avenged Sevenfold, Liam Gallagher, and many more. In 2020 I moved over to Elektra/Fueled By Ramen/Roadrunner where I’ve worked with Twenty One Pilots, Brandi Carlile, Slipknot, Alec Benjamin, Gojira, and more. In 2022 I was promoted to Head of Digital Marketing at the company.

No matter where you are in your career, you’ll benefit from listening to 3Q. 3Q provides a window into the careers of some of the best in the music business. Every episode is an insider's view of the realities of life as a music executive. Topics include issues of empowerment, uncertainty, trust, finances, etc; issues that will impact you both personally and professionally. The executives we interview represent every aspect of the industry including but not limited to A&R, Marketing, Music Supervision, Artist Management, Promotion, and more.  About Gregory: Gregory Hirschhorn is a music executive and entrepreneur. Gregory is currently the CEO/Co-Founder of Too Lost, one of the fastest-growing music distribution companies in the world. Too Lost provides SaaS solutions for independent music creators. Their distribution and publishing services deliver, monetize and protect songs across the globe for over 200,000+ independent artists and labels.

No matter where you are in your career, you’ll benefit from listening to 3Q. 3Q provides a window into the careers of some of the best in the music business. Every episode is an insider's view of the realities of life as a music executive. Topics include issues of empowerment, uncertainty, trust, finances, etc; issues that will impact you both personally and professionally. The executives we interview represent every aspect of the industry including but not limited to A&R, Marketing, Music Supervision, Artist Management, Promotion, and more.  About Nicole: Nicole Plantin was most recently General Manager of award winning television and film producer and director Kenya Barris’ joint label venture Khalabo Music/Interscope. Previously she was head of A&R at Rostrum Records, an independent label born in Pittsburgh and known for launching the careers of both Wiz Khalifa and the late Mac Miller. While an undergraduate student at NYU, Plantin cut her teeth in the industry as an intern in the A&R admin department at Elektra Records, then helmed by Sylvia Rhone and whose roster included Busta Rhymes, Missy Elliott and Ol' Dirty Bastard. Nicole’s professional journey crystallized at Star Trak in 2001, where she joined president and CEO Rob Walker in managing the day-to-day operations of a label partnership with Arista Records, as well as the management needs of artists and producers like The Neptunes and Kelis. As the A&R coordinator for all of the label’s releases, Plantin is credited on notable projects such as Clipse’s ‘Hell Hath No Fury’, Kelis’s ‘Tasty’, N*E*R*D’s ‘Fly Or Die’, and more. Following five successful years at Star Trak, Nicole was enlisted by super producer Rich Harrison to help launch his joint venture with Atlantic/Richcraft Records. Shortly after the label folded, Nicole was offered a role at BMI as the Director of Writer/Publisher Relations in Los Angeles, where she was responsible for discovering new talent such as Jhene Aiko, Schoolboy Q, Nipsey Hussle, Joey Bada$$, T-Minus (Nicki Minaj, Drake), Illangelo (The Wknd) and more, and signing them to their roster—a position that reflects one of the most important parts of her career. As a multidimensional executive with both a flair for tastemaking and a mastery of the business of the music industry, Plantin “connects the dots” in ways that align nurturing artist's creative talents with the promise of success. While at BMI, Plantin brought a much-needed showcase to the west coast with Next Fresh Thing, a series whose stage was graced by L.A.-based artistsMiguel, Dom Kennedy, Big Sean, Priscilla Rhenea (now Muni Long) among others. After five years at BMI, Nicole returned to working on the label side of the business with the desire to work more intimately with artists and their projects. As VP of A&R at Rostrum, Nicole worked alongside President and founder, Benjy Grinberg to oversee the curation and growth of the label as it entered into its next phase. While there, she took on the projects of existing artists Mod Sun and Vali (now Emotional Oranges), and signed a variety of talent reflective of the many diverse sounds emerging from regions throughout the US and the UK. Her signings included DC rapper Inannet James who was deemed “one of the best new talents in hip-hop” and whose album Keep it Clean “one of best projects, front to back of the year” by the lifestyle publication Hypebeast. Other signings included UK R&B singer-songwriter Taliwhoah, DC rapper Kelow Latesha, Atlanta based multi hyphenate Natalie Lauren and Baton Rouge rapper Caleb Brown. Nicole sits on the board of the Recording Academy. In her spare time, Nicole volunteers as a Grammy NEXT and Next Gen Femme mentor, travels and collects art. Nicole is also the creator and host of the podcast Soeur Lab which highlights creative womxn who drive culture and set trends from behind the scenes.