Do you know your numbers? Are you measuring your results and where those sales are coming from? Or be honest, are you guessing just a little bit?! It's become increasingly difficult as business owners to know what marketing is working. It's time to spell that out with the help of Google Analytics. It need not be a daunting task to understand if you have Mercer's help. This podcast is for those who want to love analytics a little bit more.
Apr 20, 2021
38 min
One size doesn’t fit all when it comes to creating your social media content and scheduling it. Miruna Dragomir, Head of Marketing at Planable, shares her steps to produce effective content in the most efficient way. Using Planable to save time and get more organised collaborating within a team. Plus, where are you wasting time on social media? I love Miruna’s tips to find out what processes are slowing you down.
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Mar 17, 2021
34 min
Marketing in a noisy world can be a challenge for us all, and maybe more so if you are an introvert. In this episode, we talk about Jenny's own career path, how to understand your personality type, work in ways that suit you best, reframing how you think about marketing and feeling less icky about sales. Plus, we have a good natter about podcasting, how that has helped our businesses grow and how Jenny as a mentor to me gave me the confidence I needed when I changed careers.
Mar 4, 2021
29 min
It’s no secret that Facebook ads are in for a ride this coming year. Bob and I discuss the impact of IOS 14 and what we can do to make the bumpy ride ahead a little more smooth. Plus, we talk about the importance of using video in ads, what they should look like and where best to place them in our funnels to help us succeed with ads. I loved this conversation about Facebook ads with Bob Regneurs, we went deep!
Feb 18, 2021
43 min
Lucy explains the importance of a marketing strategy, drawing on her 10 years’ working both in-house and agency-side. In this episode, Lucy shares her top tips to create a winning strategy. Breaking down what that means, what it looks like with examples of goals and objectives to set. What we can realistically achieve as business owners in 2021. Plus, the challenges we both have with podcasting. If you haven’t put a marketing strategy in place yet, listen to this episode first.
Feb 1, 2021
27 min
Visibility is one of those social media buzzwords you’ve probably been hearing more of lately – but what does it really mean to be visible online and why should you care about it?
Getting in front of those people is about more than pumping out post after post.
Jan 19, 2021
12 min
I’ve watched Milla increase her visibility and grow significantly on Instagram in 2020, with a really engaged audience and consistently valuable content. In this episode, we talk about how a New Year’s resolution to make more IGTVs was a huge turning point in her own social presence, her tips for making Lives less terrifying, where to get content ideas from and ways to build an engaged audience.
Jan 12, 2021
27 min
It’s January and many are in planning mode for their business and social media content. For this first episode of the year, I wanted to help inspire you to help you get your mojo back in creating content for social media and make it interesting. Make your account that people want to see the content from. It’s time to put down the chocolate and prosecco and bring it back to building your business online.
Jan 5, 2021
7 min
Stories get over 500 million users every day. 500 million! If that’s not a good reason to be running ads through this corner of the platform, I don’t know what is. Here I am going to explain how to create successful Instagram Stories Ads that get you results.
Nov 5, 2020
17 min
Looking back on all the things that have come before us in the past 6 months. A lot has changed. And a lot hasn’t.
That goes for the world and for Instagram as a platform. The secrets to success on here are in some ways unchanged. But, in the past few months, the way we show up on Instagram, the way we consume content and the things we have come to expect from others on the platform has gone through an undeniable shift.
Oct 6, 2020
13 min
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