This is a red alert episode. Please do not listen if hearing truth is a challenge.

If the business owner is not making an effort to increase revenue more than the competition, then he or she is not really a business owner. This person in charge of the company...the CEO, the president, the principal, the sole proprietor...is really an order taker.

An order taker just waits for a potential customer to call and stop by the office. The order taker hardly ever thinks he or she should proactively find more customers or clients.