Business Development is one of the most obscure industries that I've come across in my 20+ years of working in the corporate and independent business worlds.

Some say business development is selling. Others say it's the behind the scenes pre-planned, strategic and tactical actions to add more clients. While others say business development is similar to marketing.

The answer is all three explanations are correct! Business development is like an amoeba. It's shapeless, or like the little kid product, Silly-Putty, where you can form something out of a malleable, rubbery substance.