The first one is the conclusion that the majority of small business owners are probably not maximizing their sales revenue potential. Yes, small business owners are probably making enough to support themselves and keep the business open. If performing at a level for the sake of keeping the doors open and not seeking to elevate a business where a company is grabbing significant market share is satisfactory, then there is no need for small business owners to seek any counsel to do better…which is probably the environment in the small business community.

The second conclusion is the minority of small business owners are probably maximizing their sales revenue efforts, or are at least open to further increasing sales revenue and market share.