321 is working for the business owner by contacting, prospecting and setting appointments and assisting with the closing. Most small business owners do not want to contact and prospect. Most small business owners do not have time to contact and prospect, and or Most small business owners do not know how to contact and prospect.

321 is working with the business owner because mastering a sales system and business development are tough. When I worked as a corporate sales manager, after new sales executives were hired, it took them 30-60 days to learn the process. And these newly hired sales managers WANTED to work in sales. They passed the sales psychology assessment tests.