I learned about VLR about 20 years ago when I worked in corporate America. Then when the U.S. economy crashed in California, Arizona, Las Vegas and South Florida, I found VLR very applicable when I started 321 Biz Dev LLC.

• A sales system is not a technique in the sense where prospects are tricked into doing business.
• A sales system is very consumer friendly with the goal of providing prospects great sales experiences.
• If you ask prospects want they ultimately want when they spend their monies, prospects converting to clients say they had no problems saying YES when they enjoyed interactions with salespeople.
• It is not uncommon for prospects to premium prices if they feel the sales experience is equivalent to the premium price.