About the same time, Facebook was luring white collar sales people like CPAs, attorneys, dentists, plastic surgeons, insurance agents and realtors to its social media platform.

The attraction with Facebook is that it gave white collar small business owners the appearance they were advertising like they would using mailers, running ads in a newspaper, paying for commercials on the radio or doing television spots.

And the method to upload marketing images and videos, at no cost, was too good to be true. But it was true. White collar small business owners could upload pictures and videos and…just like that…see these uploads…and think everyone in their local area, across the country or even around the world would see their posts.

Click HERE to listen to podcast featuring White-Collar Small Business Owners and Salespersons