This is one of those podcast episodes where every person working in sales or thinking about working in sales needs to hear…and at the same time, this is the podcast episode no one wants to hear. Therefore, this podcast episode represents a dichotomy of what needs to happen contrasted with what no salesperson wants to do, at first…or, as the reason why I started 321 Biz Dev LLC, I knew getting people to learn how to sell better would initially be tough.

So what are we talking about here in this episode? Yes, that’s right. The most feared and misunderstood word in our society today. That feared, misunderstood word is Indoctrination.