Potential customers are seeking the marketing specialist’s expertise because business owners are looking for solutions. Marketing specialists often have college degrees and years of experience helping other business owners.

What 321 Biz Developers listeners need to understand is business, in general, has a high failure rate. Stats say that most business fail in 2 to 5 years. There is always a risk to starting a business. Nothing is guaranteed. 

So this podcast episode is not intended to blast any particular company. Business owners are grownups and make their own decisions about how to grow their companies.

The intent of this podcast episode is to help small business owners identify as much as possible if a marketing strategy has the potential to help owners find more clients.