Every salesperson, especially in real estate, insurance or other industries where sales volume is measured annually, has heard of the phrase “top producer”. 

Top Producer can be individual production for an insurance agents or Realtor. Top Producer can be agency or brokerage sales volume where managers or brokers are recognized for taking their sales organizations to the top in sales productivity. Also, Top Producer can be a team effort where lead Realtor has team members assigned to different functions in real estate sales.

I love it when people say sales is a numbers game. Usually, salespeople say it in frustration because they didn’t close a few deals and maybe the next one will close. So, it’s possible that salespeople are playing the numbers game incorrectly or using a sales system stopping from succeeding at the numbers game.

321’ definition of the numbers game takes a high road analysis where the salesperson knows how to effectively contact and prospect. The numbers I just described above is the 321 version of the numbers game. Guess what? To play in the 321 numbers game, you need 321 numbers.

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