301: The Redirect Podcast

Each person involved in creating the plan may have different ideas of what foundational marketing strategies to use. Our team at Trademark Productions focuses on strategies from an inbound marketing approach. Doing so allows us to prioritize intentional and helpful efforts at every stage of the customer journey to establish ourselves as a reliable and indispensable asset to our partners. In this week's podcast episode, Marketing Manager Jailyn and Digital Marketing Specialist Allie share our top 5 foundational marketing strategies, starting with the 4 Ps of Marketing to help create a well-rounded marketing plan.

A marketing plan is vital and serves as the foundation for your business. With a marketing plan, you define your target market and customers, how your business stands in the industry and against competitors, and set goals and outline the strategies to achieve them. In this week's episode, Marketing Manager Jailyn and Digital Marketing Specialist Allie share the key elements of a marketing plan, including setting SMART goals, KPIs, brand personas and more.

March's Google Core Update was released halfway through the month, creating some large ripples for those eagerly monitoring for changes to the company's all-important search algorithm. And while the rollout is now complete, it will take weeks to analyze and work out the full effects of what has been adjusted and changed. Based on recent chatter, the latest core update has been impactful, with a broad realignment of keyword rankings and traffic dips across many of the biggest business niches. SEO experts say that now is an excellent time to start looking through your data to see how your website has been affected. In this week’s episode, Dwight and Gary discuss the impact of Google Core Updates and what they mean for those planning their website growth strategy in 2023.

As businesses rely more on social media to reach their customers, platforms have been fulfilling this need by offering creator resources, like Facebook's Creator Studio. Since the rebranding of Facebook to Meta and the changing needs of business resources, Creator Studio will be sunset and replaced with the revamped Meta Business Suite. In this week's episode, Marketing Manager Jailyn and Digital Marketing Specialist Allie discuss the differences between the two in-platform creator resources and the improvements that creators can expect.

Software patents are intellectual property (IP) that gives the holder exclusive rights to an invention or innovation in software. The government grants software patents to the inventor or creator of a new and useful software invention, which grants them exclusive rights to prevent others from making, using, selling, or importing that invention for a set period of time, typically 20 years from the filing date of the patent application. In this solo episode, Dwight discusses everything related to software patents and IPs and the pros and cons of establishing one for your business. Tune in now to see if this is something you should consider.

Since COVID-19, the workforce has drastically change with allowing permanent remote work and working from anywhere in the world. This change opens up a lot of opportunities for applicants and also for employers out there to find new candidates outside of their "normal" region.  In this episode, our founder, Dwight Zahringer, focuses on the interviewing process. He shares his fair share of experience, how to make the application look genuine and rise to the top, and tips for interviewing for a job for you to make a very strong first impression, including being flexible and a good human. Tune in to hear more tips!

Artificial intelligence (AI) is revolutionizing many industries by automating processes, increasing efficiency, and improving decision-making. As AI advances, it is likely to have an even greater impact on how businesses operate. In this episode, Dwight, SEO Strategist Gary Jones, and Sales Manager Danielle Wisneski discuss ChatGPT and AI's influences within the tech and digital industries. 

Website design is essential when considering a new or rebuilt website, but within that process, you should also consider the user's experience with UX/UI testing. User Experience (UX) is essentially how a user interacts with anything online, the ease of doing so, and enjoyment from the website features, while User Interface (UI) is any digital layout intended for users to interact with – think dashboards, apps, and websites. In this episode, Dwight talks with our Chief Operating Officer, Tyler Fraser, about how UX/UI is critical in our website design process and why the data from testing allows you to design a better user experience.

In the digital world, search engine optimization (SEO) remains a hot topic that is fiercely debated, and its secrets jealously guarded. Whether your goal is to generate fresh leads or boost traffic to your site, you need to know the latest rules and guidelines touted by the leading search engines and aggregators.  But what happens when the unthinkable happens, and you find yourself looking at leaked code and technical data from the fourth-largest search engine in the world? In this week’s episode, Dwight and Gary discuss the impact of the Yandex code leak and what it means for those planning for a busy 2023 in the SEO space.

TM's Dwight and Jailyn discuss the most important factor in how you can tell if your Facebook Page is in fact a Facebook Gray account. Listen in!