30 Minute Music Marketing

It’s the start of a new year and there’s no better time to try new strategies to get your music out there. On today’s show Greg and Sheldon discuss five marketing ideas and strategies that you might want to try too to bring your music and shows to new people in 2022.  What are YOU doing that’s new in 2022? A production of www.elusivecountry.club Visit Our Website www.30minutemusicmarketing.com

In the UK live shows and festivals are returning.  Sheldon has recently been on a judging panel for musicians wanting to play a local music festival and he’s noticed a LOT of mistakes being made. Today’s show gives you five essential tips on how bands and artists can succeed in their festival applications. You should be able to use some of these tips when approaching venues and promoters for a slot too! See also our earlier show on How To Approach Festivals https://www.youtube.com/watch?v=83QERwth5iM And How To Write A Good Band Bio https://www.youtube.com/watch?v=sQlGyifjwCQ A production of www.elusivecountry.club Visit Our Website www.30minutemusicmarketing.com

It goes without saying that you probably have a Facebook page for your music but have you thought about creating a Facebook group? In this episode of 30MMM Sheldon and Greg examine the ways that a Facebook group might benefit your music career, how to get people to join, what to post and how you can use it to make money too! A production of www.elusivecountry.club Visit Our Website www.30minutemusicmarketing.com

Pandemics aside, gigging and playing live shows is where a musician is supposed to earn a large amount of their income.  So why do some ‘mid tier’ artists with record deals and modest fanbases claim that they lose money from touring?  In this episode of 30MMM Sheldon and Greg look at the reasons why larger artists often fare worse than smaller DIY artists and give you tips to make sure you can tour and play gigs at a profit.

Running paid traffic ads on social media is a great way to tempt people to listen to your music on streaming services but you can make a lot of mistakes in the process.  In today’s episode Sheldon and Greg look at the three most common mistakes they see on Instagram when musicians advertise their music and offer some handy hints and tips when running ads of your own. A production of www.elusivecountry.club Visit Our Website www.30minutemusicmarketing.com

For the first time ever we’re not talking marketing on 30MMM! Despite being massive advocates of the DIY musician ethos Sheldon and Greg wonder whether it’s ever worth signing to a label, large or small.  We weigh up all the pros and cons and you’ll also find out whether WE would sign to a label! It’s enlightening stuff! A production of www.elusivecountry.club Visit Our Website www.30minutemusicmarketing.com

Getting countless people to share your content without you asking so you reach a bigger audience is the dream of every DIY musician. On today’s 30MMM Sheldon and Greg look at the science of sharing and what makes people share content online.  They’ll also examine if it’s possible to reverse-engineer your content to ‘bake in’ that virability.   Sheldon and Greg also discuss The KLF’s manual which can be read here https://freshonthenet.co.uk/the-manual-by-the-klf/ A production of www.elusivecountry.club Visit Our Website www.30minutemusicmarketing.com

After something of a hiatus...we're back! You need every little help to market your music right?  What if I told you you could use the world around you to help your music reach a bigger audience.  Welcome to the world of trendjacking.  In today’s show we’ll tell you what it is and give you examples on how you can use it to get people more interested in what you do. A production of www.elusivecountry.club Visit Our Website www.30minutemusicmarketing.com

Have you thought about doing a paid, ticketed ‘pay per view’ stream for your audience but been put off because you don’t quite know how to promote it? Well, Sheldon has just promoted such a show and in this episode he and Greg discuss the main marketing takeaways from the experience including the main methods used to promote the tickets, when people are likely to buy their tickets and the groundwork you’ll need to put in before those tickets go on sale. If you want to start making money from live streams, this episode is definitely for you. Greg also goes through some of the tech used to broadcast the show for the ticket buyers. For promoting live shows in general see Episode 5 of 30MMM here >>  https://anchor.fm/dashboard/episode/e3pjk8 A production of www.elusivecountry.club Visit Our Website www.30minutemusicmarketing.com

There are many paid services out there that offer to boost the number of your Spotify plays.  You might think it’s an easy way to boost your profile and standing on the platform but Sheldon and Greg are here to give your four very good reasons why paying for Spotify plays is a BAD idea for your music career!   A production of www.elusivecountry.club Visit Our Website www.30minutemusicmarketing.com