2% The Podcast

In this episode of the 2% Podcast, we sit down with Daniel Monte, Senior Director, CRM, at True Religion Jeans. We discuss how to create a loyalty program that goes beyond just points and tiers. Daniel believes in rewarding loyal customers and enhancing engagement to boost their lifetime value, and he emphasizes that the success of loyalty programs lies in tailoring them to brand evangelists and fostering personalized, focused interactions. Looking ahead, Daniel sees the future of marketing in more tailored communication strategies, incorporating personalization, geo-targeting, and an intentional, surgical approach to campaigns. Infused with a vibrant team culture and a commitment to fun, his marketing strategies stand out. If you are thinking about launching a loyalty program, listen to this episode immediately! Catch the full episode recap and exclusive content over at www.getcarro.com/podcast This episode is brought to you cost-free by Carro, the #1 collaborative commerce platform for  DTCs best brands. Get started for free at www.getcarro.comFollow Blake ImperlLinkedInCarroFollow Daniel MonteLinkedInTimestamps🎙️ Introduction and overview of the episode (00:00:00)👤 Introduction of the guest, Daniel Monte, and his role in loyalty programs (00:00:32)💼 The importance of building a strong brand and customer loyalty (00:01:10)🔍 The challenges and misconceptions about loyalty programs (00:03:25)📊 The role of data and analytics in developing a successful loyalty program (00:05:52)🎯 The significance of personalization and tailored experiences in loyalty programs (00:07:50)💰 The benefits of loyalty programs for both customers and businesses (00:10:17)🚀 The initial steps in launching a loyalty program (00:11:56)💡 The importance of understanding customer needs and preferences (00:13:35)💎 Designing a compelling value proposition for a loyalty program (00:15:45)💬 Engaging and communicating with customers effectively (00:17:30)🎁 Strategies for incentivizing and rewarding customer loyalty (00:20:12)🤝 Leveraging partnerships and collaborations in loyalty programs (00:22:55)📦 The ease of fulfillment and control for suppliers in loyalty programs (00:24:57)📣 Promoting and getting customers opted into the loyalty program (00:25:23)📝 Building a long-term game plan for the loyalty program (00:26:00)🤝 Incorporating feedback and collaboration in program development (00:27:18)🔒 Holding true to program promises and avoiding dilution (00:28:40)📧 Differentiating the loyalty program from other retention channels (00:29:46)🌐 Creating an ecosystem and integrating loyalty into customers' lifestyles (00:31:20)📩 Balancing the promotion of the loyalty program without overwhelming customers (00:32:32)🔍 Making the loyalty program visible and incorporating it in campaigns (00:35:15)🎯 Targeting the right customers for the loyalty program (00:38:10)📊 Leveraging data and customer insights to improve the brand and products (00:39:16)🔮 Focusing on personalization, geo-targeting, and having fun in the program (00:43:26)🔗 Contact information for Daniel Monte (00:45:09)Meta tagscustomer retention, loyalty programs, CRM, marketing strategy, customer lifetime value, email marketing, SMS marketing, customer-centric approach, marketing

In our inaugural episode, join Chandler Dutton, the Senior Director of Retention at Magic Spoon, as he unleashes his favorite retention strategies. With his deep eComm knowledge, Chandler dives into the challenges and opportunities of retaining customers in the ever-changing world of CPG. Get ready for a focused exploration of key channels like Shopify, brick-and-mortar, and wholesale.Catch the full episode recap and exclusive content over at www.getcarro.com/podcast Chandler emphasizes the power of understanding customer behavior and harnessing data to drive retention strategies. Discover the pivotal role of email marketing, SMS, and other channels in building an unwavering tribe of brand loyalists. Chandler also unveils the secrets of leveraging customer insights for intelligent decision-making around seasonal flavors and limited edition products.Throughout this episode, Chandler imparts invaluable advice to budding retention marketers, emphasizing the value of data analysis skills and the art of asking insightful questions. Plus, he drops some knowledge nuggets about game-changing tools like Rebuy, Retention.com, Malomo and Klaviyo which have played a starring role in Magic Spoon's remarkable success.Prepare to be captivated by this behind-the-scenes look into the captivating world of customer retention, where Magic Spoon's omnichannel approach sets the bar high. Chandler's unwavering expertise and unbridled passion for forging strong customer relationships will equip young marketing experts with the keys to supercharge their retention strategies.2% The Podcast is brought to you cost-free by Carro, the #1 collaborative commerce platform the DTCs best brands. Get started for free at www.getcarro.comTimestamps Introduction to Magic Spoon and its approach to customer retention - Timestamp: 00:00:00 Challenges and opportunities of being an omnichannel brand - Timestamp: 00:03:55 Leveraging customer data to understand purchasing behavior - Timestamp: 00:06:08 The importance of understanding customer journeys and touchpoints - Timestamp: 00:09:22 Strategies for building brand loyalty and customer engagement - Timestamp: 00:11:43 The role of email marketing in retention strategies - Timestamp: 00:16:25 Using customer segmentation for personalized messaging - Timestamp: 00:17:51 The power of social proof and customer reviews in driving retention - Timestamp: 00:18:52 Importance of leveraging customer data and insights for retention strategies - Timestamp: 00:21:43 Using SMS as a privileged and unique channel for customer communication - Timestamp: 00:30:08 The power of customer surveys and gathering feedback - Timestamp: 00:31:41 The role of data visualization tools in understanding customer behavior - Timestamp: 00:34:57 Innovative approaches to customer retention in the CPG category - Timestamp: 00:36:26 Diversification and redefining omnichannel strategies for brand growth - Timestamp: 00:37:40 The value of investing in data skills for retention marketing professionals - Timestamp: 00:39:36 The impact of making lifestyle upgrades on personal and professional success - Timestamp: 00:45:01 Follow Blake ImperlLinkedInCarroFollow Chandler DuttonLinkedInMagic Spoon

Visit www.getcarro.com/podcast for full episodes, recaps, and exclusive content. Dive into the world of real eCommerce results with 2% - The Podcast, your one-stop shop for practical DTC strategies, transformative insights, and tangible business growth.In a world of overpromising and "results may vary" concepts, we strip down to the fundamental strategies and frameworks that successful DTC brands use to grow their business and improve by 2% every day. These incremental improvements, rooted in eCommerce trends and concrete marketing tactics, compound over time, leading to significant growth - no gimmicks or guru strategies.Join Blake Imperl, VP of Marketing at Carro, as he navigates the ever-evolving eCommerce landscape, bringing you insider strategies from DTC operators and founders who are shaping the industry. Blake's deep dive into the world of eCommerce explores everything from Shopify tips to eCommerce SEO and conversion optimization. Learn about the technologies they leverage, the eCommerce platforms they prefer, and the eCommerce personalization techniques they deploy.Say goodbye to generic tips, fluffy content, and loaded conversations. We're here to deliver actionable insights and proven tactics - from eCommerce marketing to customer acquisition and retention marketing - that you can apply to immediately get 2% better in your role, grow your eCommerce business, and accelerate your career trajectory.Subscribe to 2% - The Podcast, where real-world eCommerce operators and founders share their tried-and-true strategies. Elevate your eCommerce brand and join the league of exceptional marketers. Welcome to the growth journey that matters - one that's 2% better every day.Welcome to the DTC growth journey that matters - one that's 2% better every day.