Levar Jackson, the Founder and CEO of Yogh Group, joins us to share his journey towards redefining the hospitality industry through sustainability. Yogh Group stands out as a beacon in the transition to an interconnected, intelligent, low-carbon world by weaving together hospitality, art, agriculture, and cuisine. Jackson's vision is clear: to lead the hospitality sector into a sustainable future without compromising on luxury or experience.
Our discussion delves into how the Yogh Group is setting new benchmarks in sustainability. Jackson's approach is holistic, focusing not just on environmental impact but also on how spaces interact with their communities and ecosystems. He states, "Sustainability is just as much a corporate and commercial liability as it is a personal one," emphasizing the shared responsibility businesses have alongside individuals in fostering a sustainable future.
Before his innovative venture into sustainable hospitality, Jackson was at the helm of Visual Renaissance, a full-service art strategy firm he led from 2009 to 2022. His experience curating unique art experiences for sophisticated properties has seamlessly transitioned into Yogh Group's operations, enriching its hotels with art museums that blend culture with sustainability.
Throughout the conversation, Jackson highlights the importance of technology and innovation in achieving sustainability goals. He critiques the slow adoption of new technologies and the carbon credit market, advocating for more direct and efficient solutions. His philosophy of additive sustainability—providing alternatives rather than taking away—offers a fresh perspective on how the hospitality industry can evolve.
Key takeaways from our conversation with Levar Jackson include the significance of integrating sustainability into the core business model, the role of art and culture in enriching the hospitality experience, and the urgent need for industry-wide adoption of sustainable practices. Jackson's work with Yogh Group illustrates the profound impact that visionary leadership can have on an industry, proving that sustainability and profitability can go hand in hand.
Levar Jackson's pioneering efforts with Yogh Group serve as a powerful example of how the hospitality industry can lead the way into a sustainable future. His insights are a call to action for businesses to embrace sustainability as a pathway to innovation, profitability, and positive societal impact.