20% - The Marketing Procurement Podcast

Piscari’s Mike Lander models the conversations agencies and procurement should be having but rarely do. Blair Enns https://www.winwithoutpitching.com/ https://twitter.com/blairenns https://ca.linkedin.com/in/blairenns Leah Power https://theica.ca/ https://www.linkedin.com/company/institute-of-canadian-agencies https://www.linkedin.com/in/leah-power-she-her-3486998/ Mike Lander https://piscari.com/ https://www.linkedin.com/in/mikelander/ Hear more from Mike on his podcast “It’s a Good Start” https://www.pantheon.fm/show/its-a-good-start-podcast/ Project Spring Report ​​https://wfanet.org/leadership/project-spring The Win Without Pitching Manifesto https://www.amazon.com/win-without-pitching-manifesto/s?k=win+without+pitching+manifesto Are RFPs The Spawn of Satan? https://www.winwithoutpitching.com/are-rfps-the-spawn-of-satan/

Kathie Jones joins the podcast to discuss lessons learned from selling to procurement years ago up to running procurement today. Blair Enns https://www.winwithoutpitching.com/ https://twitter.com/blairenns https://ca.linkedin.com/in/blairenns Leah Power https://theica.ca/ https://www.linkedin.com/company/institute-of-canadian-agencies https://www.linkedin.com/in/leah-power-she-her-3486998/ Kathie Jones https://www.linkedin.com/in/kathieconway148/ https://khoros.com/ https://www.linkedin.com/company/khoros/ Pricing Creativity https://www.winwithoutpitching.com/pricing-creativity/

Should you participate in that RFP? Is that RFP really an RFI in disguise? Enrique Cordero joins the podcast to answer those questions and much more. Blair Enns https://www.winwithoutpitching.com/ https://twitter.com/blairenns https://ca.linkedin.com/in/blairenns Leah Power https://theica.ca/ https://www.linkedin.com/company/institute-of-canadian-agencies https://www.linkedin.com/in/leah-power-she-her-3486998/ Enrique Cordero https://www.linkedin.com/in/enriquecordero/

Mary Ann Brennan joins Blair and Leah to discuss the transformed procurement professional and the journey from cost saver to value creator. Blair Enns https://www.winwithoutpitching.com/ https://twitter.com/blairenns https://ca.linkedin.com/in/blairenns Leah Power https://theica.ca/ https://www.linkedin.com/company/institute-of-canadian-agencies https://www.linkedin.com/in/leah-power-she-her-3486998/ Mary Ann Brennan https://www.linkedin.com/in/maryabrennan/ ProcureCon Marketing https://procurecondm.wbresearch.com/

Hosts Leah Power and Blair Enns welcome their first guest to the podcast, John Gleason. John shares his views on the procurement/agency relationship and lays out the same 8 claims almost every agency makes.   Blair Enns https://www.winwithoutpitching.com/ https://twitter.com/blairenns https://ca.linkedin.com/in/blairenns   Leah Power https://theica.ca/ https://www.linkedin.com/company/institute-of-canadian-agencies https://www.linkedin.com/in/leah-power-she-her-3486998/   John Gleason https://www.linkedin.com/in/johngleason   You Don't Really Partner With Your Clients  https://www.winwithoutpitching.com/you-dont-really-partner-with-your-clients/

Blair puts forward his Innoficiency Principle—the idea that innovation and efficiency are mutually opposable goals—and discusses why the “Marketing Procurement Problem” can be explained by this principle.   Blair Enns https://www.winwithoutpitching.com/ https://twitter.com/blairenns https://ca.linkedin.com/in/blairenns   Leah Power https://theica.ca/ https://www.linkedin.com/company/institute-of-canadian-agencies https://www.linkedin.com/in/leah-power-she-her-3486998/ The Innoficiency Problem https://www.winwithoutpitching.com/the-innoficiency-problem/ Buying Less for Less: How to avoid the Marketing Procurement Dilemma by Gerry Preece & Russel Wohlwerthhttps://www.goodreads.com/book/show/19660676-buying-less-for-less Holding Opposite Perspectives In a Healthy Tension https://2bobs.com/podcast/holding-opposite-perspectives-in-a-healthy-tension Nick Skillicorn https://www.ideatovalue.com/author/nickskillicorn/ Clayton Christensen https://www.christenseninstitute.org/disruptive-innovations/

Hosts Blair Enns and Leah Power discuss the “Marketing Procurement Problem” and lay out their hopes and intentions for the conversations to follow.  Note: The ICA changed its name to the Institute of Canadian Agencies after the recording of this episode. Blair Enns https://www.winwithoutpitching.com/ https://twitter.com/blairenns https://ca.linkedin.com/in/blairenns   Leah Power https://theica.ca/ https://www.linkedin.com/company/institute-of-canadian-agencies https://www.linkedin.com/in/leah-power-she-her-3486998/