2 Docs Talk: The podcast about healthcare, the science of medicine and everything in between.
2 Docs Talk: The podcast about healthcare, the science of medicine and everything in between.
Kendall Britt, MD and Amy Rogers, MD
Episode 32: Direct-to-Consumer Marketing
12 minutes Posted Jun 20, 2016 at 12:00 am.
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Show notes

 

If you watch any tv at all, it's likely you've seen a drug ad. These ads generally show seemingly healthy people living normal lives, the message being the drug did this for them.

But are the drug ads telling the whole story? And should they even be advertising directly to consumers to begin with? We discuss this issue on today's episode.

 

Resources:

Nivolumab Research from New England Journal of Medicine

What the FDA has to say about drug ads

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