The Creative Bodega with Em Connors | Email & Content Marketing for Solopreneurs
The Creative Bodega with Em Connors | Email & Content Marketing for Solopreneurs
Em Connors
Welcome to The Creative Bodega, a podcast about email marketing, content, and personal branding for female solopreneurs who are done building their business on rented land.Here's the belief this whole show runs on: the followers you rent from an algorithm will never be as valuable as the audience you own. Instagram can bury you overnight — your email list can't. So each week, host Em Connors shows you how to build an owned audience you actually control, stay consistent without the burnout, and turn casual followers into people who buy from you again and again.From what to actually write when the page is blank, to staying consistent when life lifes, to selling in a way that sounds like you and not a pushy sales bro — Em answers the real questions with strategies straight from her own million-dollar business. And because life happens, she doesn't hold back on the unfiltered truth of running a business while raising a family — the messy, the honest, and the "here's what I'm actually figuring out right now."Every so often, Em also pulls back the curtain with other women who've built businesses their own way — real conversations about how they grew, what they'd do differently, and how they stay sane while doing it.If you're ready to stop shouting into a feed that isn't showing you, and start building something you own — alongside a community of women who get it — you're in the right place.
83: How I Never Run Out of Newsletter Ideas (Or Stare at a Blank Page)
✨💌 CLICK HERE to hop on The Newsletter System waitlist (join for first dibs on the limited spots plus a behind-the-scenes tour of my full newsletter process) You want to email your list. You know you should. Maybe you even have the list sitting right there, ready to go. But you sit down, the cursor blinks, and your brain goes completely blank. So you close the laptop and tell yourself you'll figure it out next week. And next week? Same exact thing. If that loop feels familiar, you are not bro...
Aug 31
26 min
82: Here's Why You Keep Ghosting Your Email List (It's a System Problem, Not a You Problem)
You started an email list. You were proud of it. And then...you never emailed it. 😅 Now every time you think about sitting down to write, the cursor blinks, your brain goes blank, and you tell yourself you'll do it later. Later never comes, and the guilt just keeps stacking. If that's the loop you're stuck in, you're not lazy, and you're not flaky. You're missing one thing. In this episode of The Creative Bodega, I break down why consistency with your email list was never a discipline problem...
Aug 24
21 min
81: I'm Done Teaching the Thing That Built My Business (Going All In on Email Marketing)
💌 Join The Newsletter System September Waitlist — first access when doors open September 14th, limited spots available! Have you ever been genuinely good at something, even known for it, and still felt a quiet pull that it is not the thing you want to keep doing forever? For years, I couldn't name that feeling. I just felt scattered and a little off, pouring most of my energy into the platform that gave me the least back. It took three weeks completely off Instagram to finally see it clearly....
Aug 17
31 min
80: Ep6: Nobody Told Me How to Stay Consistent With Content When Motivation Disappears
You've poured hours into a post, hit publish, and watched it land with a thud. Just crickets. And in that moment, the question creeps in: is something wrong with me? Should I just pivot to something else? If you've ever wondered why you're still showing up when the growth is slow and the engagement is low, you're not the only one. In this final episode of my Nobody Told Me series on The Creative Bodega, I'm sharing the one thing nobody told me would end up being my superpower: consistency. I'...
Aug 10
19 min
79: Ep5: Nobody Told Me No One Is Watching That Closely on Instagram
Episode 79: Why You Think Everyone's Watching You (And Why They're Not) You've got that post sitting in your drafts. The one that feels a little too loud, too niche, too much you. You keep telling yourself everyone's going to see it and judge it, so you don't hit publish. I've been there more times than I can count, and this episode is for you. In this episode of The Creative Bodega, I'm telling you about the first time I learned this lesson (a CrossFit gym in 2008, terrified everyone was wat...
Aug 3
13 min
78: Ep4: Nobody Told Me These Habits Were Keeping Me Invisible
Do you ever feel like you're doing everything "right" online, posting, following the tips, showing up consistently, and still getting completely ignored? It's not your strategy. It's not the algorithm. It's a handful of small, sneaky habits quietly keeping you invisible, and once you spot them, they're easier to shift than you'd think. In this episode of The Creative Bodega, I'm walking through exactly what those habits look like, why personality gets remembered while generic content gets ign...
Jul 27
15 min
77: Ep3: Nobody Told Me I'd Have To Share My Life Online With Strangers
You know you're supposed to share parts of your life online. But what, exactly? You're private. Your kids don't want to be content. And you have zero interest in crying on camera for engagement. I hear some version of this from the women I work with every single week, so if that's you, you're not alone. In this episode of The Creative Bodega, I'm introducing you to a concept I call your core story bank: the 4 to 5 stories and personal themes that make you relatable without making you an open ...
Jul 20
15 min
76: Ep2: Nobody Told Me My Camera Energy Was Part Of My Brand Visuals
Your Canva templates are perfectly on-brand. Your color palette is locked. So why does your content still feel a little cold when you hit record? You're not imagining it, and you're definitely not alone in wondering why the visuals aren't translating to connection. In this episode of The Creative Bodega, I'm getting into the part of visual branding nobody talks about: the energy you bring to camera, and why it might matter more than any font pairing you've ever agonized over. If your branding...
Jul 13
11 min
75: Ep1: Nobody Told Me How Long Building a Personal Brand Actually Takes
Do you ever wonder if the discomfort of putting yourself out there is ever going to go away? You post, you wait, you check the numbers, and some days it still feels like nobody's out there. In this episode of The Creative Bodega, I'm kicking off a new series called Nobody Told Me, six honest truths about what it actually takes to build a personal brand. We're starting with the one nobody warns you about: how long everything really takes. If you're deep in the reps and wondering when it starts...
Jul 6
19 min
74: The Ultimate Canva Organization Episode with Canva Verified Expert Brenda Cadman
If your Canva account is a complete disaster — designs floating in space, uploads you've had since 2017, and templates you used once and can never find again — you are not alone. Most solopreneurs are working inside a cluttered Canva account without realizing how much time and mental energy it's costing them. The good news? Getting organized doesn't have to be a full weekend project. In this episode of The Creative Bodega, I'm joined by fellow Canva Verified Expert Brenda Cadman, whose entire...
Jun 29
30 min
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