The Creative Bodega | Content Marketing and Instagram Growth for Solopreneurs
The Creative Bodega | Content Marketing and Instagram Growth for Solopreneurs
Em Connors
Welcome to The Creative Bodega, a podcast about content marketing, Instagram growth, and personal branding designed specifically for female service-based solopreneurs.  Here, we believe you can confidently create engaging content, connect authentically with your audience, and convert followers into loyal customers — all without the burnout.Each week, host Em Connors shares actionable tips and expert advice to help YOU grow your business without letting it take over your life. From how to spend less time on content creation and more time being strategic to overcoming the overwhelm of navigating tech updates and ever-changing trends, Em answers your toughest questions so you can serve your clients and show up as your best self. Life happens, so Em doesn’t hold back from sharing the unfiltered truth of what it’s like to run a multi-six-figure business and raise a family.In addition to sharing proven strategies straight from her own business, Em spotlights other successful female service providers to find out how they balance family and run a business while staying sane and prioritizing themselves in this crazy season of life. If you’re ready to turn your content into clients alongside a community of women who understand the struggle, you’re in the right place. 
80: Ep6: Nobody Told Me How to Stay Consistent With Content When Motivation Disappears
You've poured hours into a post, hit publish, and watched it land with a thud. Just crickets. And in that moment, the question creeps in: is something wrong with me? Should I just pivot to something else? If you've ever wondered why you're still showing up when the growth is slow and the engagement is low, you're not the only one. In this final episode of my Nobody Told Me series on The Creative Bodega, I'm sharing the one thing nobody told me would end up being my superpower: consistency. I'...
Aug 10
19 min
79: Ep5: Nobody Told Me No One Is Watching That Closely on Instagram
Episode 79: Why You Think Everyone's Watching You (And Why They're Not) You've got that post sitting in your drafts. The one that feels a little too loud, too niche, too much you. You keep telling yourself everyone's going to see it and judge it, so you don't hit publish. I've been there more times than I can count, and this episode is for you. In this episode of The Creative Bodega, I'm telling you about the first time I learned this lesson (a CrossFit gym in 2008, terrified everyone was wat...
Aug 3
13 min
78: Ep4: Nobody Told Me These Habits Were Keeping Me Invisible
Do you ever feel like you're doing everything "right" online, posting, following the tips, showing up consistently, and still getting completely ignored? It's not your strategy. It's not the algorithm. It's a handful of small, sneaky habits quietly keeping you invisible, and once you spot them, they're easier to shift than you'd think. In this episode of The Creative Bodega, I'm walking through exactly what those habits look like, why personality gets remembered while generic content gets ign...
Jul 27
15 min
77: Ep3: Nobody Told Me I'd Have To Share My Life Online With Strangers
You know you're supposed to share parts of your life online. But what, exactly? You're private. Your kids don't want to be content. And you have zero interest in crying on camera for engagement. I hear some version of this from the women I work with every single week, so if that's you, you're not alone. In this episode of The Creative Bodega, I'm introducing you to a concept I call your core story bank: the 4 to 5 stories and personal themes that make you relatable without making you an open ...
Jul 20
15 min
76: Ep2: Nobody Told Me My Camera Energy Was Part Of My Brand Visuals
Your Canva templates are perfectly on-brand. Your color palette is locked. So why does your content still feel a little cold when you hit record? You're not imagining it, and you're definitely not alone in wondering why the visuals aren't translating to connection. In this episode of The Creative Bodega, I'm getting into the part of visual branding nobody talks about: the energy you bring to camera, and why it might matter more than any font pairing you've ever agonized over. If your branding...
Jul 13
11 min
75: Ep1: Nobody Told Me How Long Building a Personal Brand Actually Takes
Do you ever wonder if the discomfort of putting yourself out there is ever going to go away? You post, you wait, you check the numbers, and some days it still feels like nobody's out there. In this episode of The Creative Bodega, I'm kicking off a new series called Nobody Told Me, six honest truths about what it actually takes to build a personal brand. We're starting with the one nobody warns you about: how long everything really takes. If you're deep in the reps and wondering when it starts...
Jul 6
19 min
74: The Ultimate Canva Organization Episode with Canva Verified Expert Brenda Cadman
If your Canva account is a complete disaster — designs floating in space, uploads you've had since 2017, and templates you used once and can never find again — you are not alone. Most solopreneurs are working inside a cluttered Canva account without realizing how much time and mental energy it's costing them. The good news? Getting organized doesn't have to be a full weekend project. In this episode of The Creative Bodega, I'm joined by fellow Canva Verified Expert Brenda Cadman, whose entire...
Jun 29
30 min
73: Instagram Followers Don't Pay Your Bills: What I Should've Been Tracking Instead
Have you ever posted something, checked back an hour later, and felt your stomach drop? You poured real energy into it. And the response was...crickets. If you've been using your follower count, your likes, or your email list growth as proof that you're good at this, I want you to know you are so not alone. In this episode of The Creative Bodega, I get more vulnerable than usual. I share what happened when I finally got on a call with my business coach and therapist, Ash McDonald, what she sa...
Jun 22
21 min
72: How I Went From Dreading My Newsletter to Writing It in 30 Minutes
If the thought of writing a newsletter every week makes you want to close your laptop and never come back, this one's for you. I get it. I've felt that exact dread, staring at a blank screen, deleting what I wrote, and deciding I just wasn't a "newsletter person." In this episode of The Creative Bodega, I'm sharing how I went from avoiding my newsletter completely to sending my 285th consecutive issue, and the simple format that made it possible. If you've started a list and let it go quiet, ...
Jun 15
17 min
71: You Can't Sell What People Can't See: How I Fixed My Own Visibility Gap
Have you been showing up consistently, posting tips, sharing your face, doing all the things, and still wondering why your offer isn't getting signups? You're not doing it wrong. You're just not showing it. There's a real difference between posting about your niche and showing people what it's actually like inside your world. And that gap is exactly where signups disappear. I know because I found myself in it, weeks into a stretch of almost zero new Coven signups, before I realized I hadn't s...
Jun 8
13 min
Load more