The Creative Bodega | Content Marketing and Instagram Growth for Solopreneurs
The Creative Bodega | Content Marketing and Instagram Growth for Solopreneurs
Em Connors
Welcome to The Creative Bodega, a podcast about content marketing, Instagram growth, and personal branding designed specifically for female service-based solopreneurs.  Here, we believe you can confidently create engaging content, connect authentically with your audience, and convert followers into loyal customers — all without the burnout.Each week, host Em Connors shares actionable tips and expert advice to help YOU grow your business without letting it take over your life. From how to spend less time on content creation and more time being strategic to overcoming the overwhelm of navigating tech updates and ever-changing trends, Em answers your toughest questions so you can serve your clients and show up as your best self. Life happens, so Em doesn’t hold back from sharing the unfiltered truth of what it’s like to run a multi-six-figure business and raise a family.In addition to sharing proven strategies straight from her own business, Em spotlights other successful female service providers to find out how they balance family and run a business while staying sane and prioritizing themselves in this crazy season of life. If you’re ready to turn your content into clients alongside a community of women who understand the struggle, you’re in the right place. 
74: The Ultimate Canva Organization Episode with Canva Verified Expert Brenda Cadman
If your Canva account is a complete disaster — designs floating in space, uploads you've had since 2017, and templates you used once and can never find again — you are not alone. Most solopreneurs are working inside a cluttered Canva account without realizing how much time and mental energy it's costing them. The good news? Getting organized doesn't have to be a full weekend project. In this episode of The Creative Bodega, I'm joined by fellow Canva Verified Expert Brenda Cadman, whose entire...
Jun 29
30 min
73: Instagram Followers Don't Pay Your Bills: What I Should've Been Watching Instead
Have you ever posted something, checked back an hour later, and felt your stomach drop? You poured real energy into it. And the response was...crickets. If you've been using your follower count, your likes, or your email list growth as proof that you're good at this, I want you to know you are so not alone. In this episode of The Creative Bodega, I get more vulnerable than usual. I share what happened when I finally got on a call with my business coach and therapist, Ash McDonald, what she sa...
Jun 22
21 min
72: How I Went From Dreading My Newsletter to Writing It in 30 Minutes
If the thought of writing a newsletter every week makes you want to close your laptop and never come back, this one's for you. I get it. I've felt that exact dread, staring at a blank screen, deleting what I wrote, and deciding I just wasn't a "newsletter person." In this episode of The Creative Bodega, I'm sharing how I went from avoiding my newsletter completely to sending my 285th consecutive issue, and the simple format that made it possible. If you've started a list and let it go quiet, ...
Jun 15
17 min
71: You Can't Sell What People Can't See: How I Fixed My Own Visibility Gap
Have you been showing up consistently, posting tips, sharing your face, doing all the things, and still wondering why your offer isn't getting signups? You're not doing it wrong. You're just not showing it. There's a real difference between posting about your niche and showing people what it's actually like inside your world. And that gap is exactly where signups disappear. I know because I found myself in it, weeks into a stretch of almost zero new Coven signups, before I realized I hadn't s...
Jun 8
13 min
70: My Summer Bare Minimum Content Plan (& Why Maintenance Mode IS a Strategy)
If you've been staring down July thinking you have two choices: keep the exact same pace you've been keeping all year, or go completely dark and hope your audience forgives you in September, this episode is for you. You don't have to choose between burning out and disappearing. There's a middle ground, and I call it maintenance mode. It's where you stay visible, keep nurturing your people, and maintain some momentum without pretending you have the same capacity in July as in October. Because ...
Jun 1
22 min
69: Content Pillars That Actually Convert: The 4-Part System for Solopreneurs
If you've ever sat down to plan your content and realized you genuinely don't know what to post, your pillars might be the problem. Not because you picked the wrong topics, but because most of us were taught content pillars the wrong way. Educate, entertain, inspire? Those are content values, not pillars. Your offer as a pillar? That turns every post into a pitch. In this episode of The Creative Bodega, we're rebuilding the way you think about content pillars from the ground up: verb-led, off...
May 25
22 min
68: Why Your Freebie Isn't Converting (& a Simple Fix With 6,930 Downloads to Prove It)
If your freebie has been sitting out there and barely anyone is downloading it, you're not imagining it. And it's probably not your offer, your niche, or your audience. It might just be how your freebie is built. In this episode of The Creative Bodega, I'm sharing real download numbers from my own freebies, including one that flopped hard, and walking you through the four questions I now use to evaluate any freebie, mine or my students'. If growing your email list has felt harder than it shou...
May 18
20 min
67: 3 Pinned Posts Every Solopreneur Needs (And Why Yours Aren't Working)
Someone lands on your Instagram profile. You have two or three seconds before they decide to follow, look around, or leave. If your pinned posts are random, outdated, or nonexistent, you are handing a new potential client a business card with the wrong number on it. In this episode of *The Creative Bodega*, Em breaks down the exact three pinned posts every service-based solopreneur needs at the top of their grid, what job each one has to do, and why she brought this framework inside The Conte...
May 11
16 min
66: The Single Static Post That Outperformed Everything I Made This Month
If you've been grinding through carousel after carousel, reel after reel, wondering why your results still feel flat, you're about to get a reality check that's also a relief. In this episode of *The Creative Bodega*, I'm sharing the accidental experiment that brought me back to the simplest format on Instagram: a single static quote graphic, made in under two minutes in Canva. No trending audio. No B-roll. No face-to-camera. And it outperformed almost every other post I've put out in two wee...
May 4
21 min
65: Instagram Stories Strategy That Build Trust and Drive Sales (For Solopreneurs)
Overthinking your Instagram Stories? Or only showing up when you have something to sell? Let's fix that. In this episode of The Creative Bodega, I'm breaking down why Stories are hands-down the fastest way to build trust online—and why they don't need to be strategic, polished, or perfect to work. I'm sharing my exact approach to showing up Monday through Friday without a complicated plan, plus the story types that naturally build relationships, boost engagement, and lead to sales. If Stories...
Apr 27
26 min
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