It's been almost a decade since the “Electrify Everything” movement kicked off. And guess what? We aren't electrifying everything.We're seeing strong growth in electric vehicles, heat pumps, and induction cooktops. But we're still trapped inside a system that makes the electric choice harder to make. And nowhere is that more obvious than with heat pumps. Every eight seconds in the US, an HVAC contractor installs an air conditioner that has only one mode: cooling. That one decision locks in fossil fuel heating for the next 15 to 20 years.This week, we're joined by Nate Adams, known as the House Whisperer, to unpack the three-part series he wrote for Latitude Media on what's actually holding heat pump adoption back. Nate argues the fix isn't more rebates or bigger subsidies for homeowners. Rather, it's making it easier for upstream players to make and stock two-way ACs.We dig into the emergency replacement trap, the importance of hybrid systems, how heat pumps got politically coded, and why leading with comfort — not climate — is the winning pitch. We also talk about Nate’s immersive, fully electrified Airbnbs.Get your ticket to Latitude Media’s Flex Summit in Austin, Texas on October 14-15.Credits: Co-hosted by Stephen Lacey, Jigar Shah, and special guest Nate Adams. Produced and edited by Stephen Lacey, Sean Marquand, and Anne Bailey. Open Circuit is brought to you by FischTank PR, an award-winning climate and energy tech, renewables, and sustainability-focused PR firm dedicated to elevating the work of both early-stage and established companies. Learn more about their PR approach and how they can support your company’s messaging by visiting fischtankpr.com.