Utilities across the country are increasingly turning to time-of-day rates as electricity demand grows and delivery costs rise. But a harder challenge is giving customers the tools to save money under those new rates.In this second episode of a four-part series with Bidgely, Stephen Lacey talks with Lou DeBrino, Vice President of Customer Operations at PSEG Long Island, and Ted Nielsen, Chief Product Officer at Bidgely.As PSEG Long Island prepared to transition more than 900,000 residential customers onto time-of-day rates, success depended on building trust, improving transparency, and helping customers understand exactly where their energy dollars were going.Lou and Ted explain how appliance-level energy intelligence transformed that effort. What started as a way to explain electric bills evolved into a broader customer engagement platform supporting call center operations, targeted efficiency programs, EV adoption, demand-side management, and long-term grid planning. Along the way, they discuss why the future of utility AI depends on building stronger relationships between utilities and their customers.Learn more about how Bidgely works with utilities through its UtilityAI platform.