Show notes
What happens when a new mom, overwhelmed by postpartum skin issues and tired of feeling like an afterthought, creates her own skincare solution from scratch? In this episode of Beauty and the Brand, host Aggie Burnett chats with Kyra Venable, founder of Lavender Meadows, about how she transformed DIY formulations and one-star reviews into a top-ranked Etsy brand that’s now served over 5,000 moms. With no funding and a “just go for it” attitude, Kyra shares the scrappy strategies, raw lessons, and customer-driven insights that helped her grow a bootstrapped beauty business from her kitchen to cult favorite. Whether you’re launching or scaling, this episode is packed with practical inspiration for founders ready to build without waiting for perfect.Chapters:00:00:00 - Welcome to Beauty and the Brand00:01:23 - Meet Kyra Venable: Mama, Founder & Formulator00:02:00 - Postpartum Struggles Spark a Skincare Mission00:04:08 - Mixing in the Kitchen: From Hobby to Hustle00:05:37 - The One-Star Review That Changed Everything00:10:41 - How Lavender Meadows Dominated on Etsy00:14:01 - Battling Competition and Building a Real Brand00:17:17 - Defining Her Customer and Standing Out Online00:24:19 - Turning DMs Into Sales: Customer Engagement 10100:25:51 - Why Email Marketing Still Converts00:26:18 - Real Talk on Events and Instagram Burnout00:27:16 - Hosting With Heart: Building Deeper Community00:30:12 - Pivoting Product Strategy Without Losing Vision00:34:31 - Asking for Help and Leveling Up as a Founder00:44:59 - What’s Next for Kyra (and Lavender Meadows)00:47:56 - Favorite Products, Real Talk & A Final WordLinks and Resources:5 Days to Growing Our Iconic Beauty Brand Challenge for only 17$Aggie on LinkedInAB Creative Aggie on InstagramKyra Venable on LinkedInLavender Meadows WebsiteKyra on InstagramThanks so much for joining us this week. Want to subscribe to Beauty and the Brand? Have some feedback you’d like to share? Connect with us on Spotify, Apple Podcasts and YouTube to leave us a review!Mentioned in this episode:5 Days to Growing Your Iconic Beauty Brand Challenge
