Show notes
Aggie sits down with Cheryl Kelly, founder of Cheryl Kelly & Co., to talk about how she grew her business by 300% in one year. Cheryl shares how she started formulating skincare out of frustration with store-bought products, how her mom’s reaction to her first serum changed everything, and why she built her brand through face-to-face connection instead of relying on ads. She opens up about doing 76 markets in one year, what she’s learned about in-person selling, and how putting herself out there and creating community has been the key to her success. If you’ve ever wondered how to turn a passion into a thriving business, this episode is filled with real insights and lessons learned from the ground up.Chapters:00:00:00 - How One Skincare Product Changed Everything00:01:22 - Meet Cheryl Kelly: From DIY to CEO00:02:25 - Cracking the Code on the Perfect Vegan Face Serum00:04:11 - Testing, Tweaking & the Jaw-Dropping First Review00:05:25 - From Personal Project to People Begging for More00:07:09 - The Struggles, Wins & “Aha” Moments That Built a Brand00:09:31 - How Cheryl Sold Out Without a Massive Marketing Budget00:12:32 - Turning a Passion for Health into a Thriving Business00:15:13 - Big Ideas, Bigger Moves: Expanding Beyond Expectations00:19:18 - The Selling Strategy That Skyrocketed Her Growth00:31:11 - 300% Growth in One Year—Here’s How She Did It00:31:59 - The Secret Weapon of Every Successful Founder00:33:24 - Cheryl’s Show-Stopping Setup That Draws Customers In00:36:04 - The Power of Partnering With the Right People00:39:11 - The Smartest Way to Pick Profitable Markets00:43:10 - The One Business Task Cheryl Refuses to Do Herself00:46:40 - This Unexpected Strategy Exploded Her Local Sales00:55:27 - Big News: Cheryl’s Opening a Brick-and-Mortar Store!00:56:40 - How Positivity Became a Business Superpower00:58:15 - What Every Beauty Founder Needs to Hear Right Now00:01:00:11 - The Real Key to Success? Building a Brand That Lasts00:01:01:45 - Where to Find Cheryl & What’s Next for Her BrandLinks and Resources:5 Days to Growing Our Iconic Beauty Brand Challenge for only 17$Aggie on LinkedInAB Creative Aggie on InstagramCheryl on LinkedinCheryl Kelly & CoThanks so much for joining us this week. Want to subscribe to Beauty and the Brand? Have some feedback you’d like to share? Connect with us on Spotify, Apple Podcasts and YouTube to leave us a review!Mentioned in this episode:5 Days to Growing Your Iconic Beauty Brand Challenge
