Show notes
Aggie sits down with Carla Serrano, social media strategist and content expert, to talk about how beauty founders can grow their brands online—without overcomplicating the process. Carla shares her video-first approach, how she helped Beautycon gain 70K followers in one weekend, and why consistency, authenticity, and creating value are the keys to standing out. She also breaks down how to repurpose content effortlessly, the role of top-funnel content for reach, and why even simple, low-effort videos can drive real results. If you’ve ever felt stuck on what to post or worried your content isn’t landing, Carla’s insights will give you a clear path forward.Chapters:00:00:00 – The One Thing Your Social Media Strategy Needs00:01:17 – Meet Carla: From Social Work to Social Media00:02:45 – A Career Pivot That Changed Everything00:07:59 – Why Video Is Your Brand’s Secret Weapon00:12:38 – Houston, Networking, and Unexpected Collaborations00:16:11 – Breaking Through the Noise on Social Media00:22:44 – Organic Growth: What Actually Works in 202400:31:33 – The Gym Struggle Is Real (But So Is Habit-Building)00:32:22 – Top Strategies for Turning Content Into Conversions00:34:56 – The Beautycon Revival: How 70K Followers Happened00:36:48 – What Makes Content Engaging (Hint: It’s Not Perfection)00:43:19 – The Real Power of Showing Up Consistently00:49:51 – Game-Changing Tools for Easy Content Creation00:52:09 – Which Social Platform Is Right for Your Brand?00:54:17 – The Future of Social Media (And What to Prepare For)00:56:00 – A Fresh Start and a DIY Social Strategy for FoundersLinks and Resources:5 Days to Growing Our Iconic Beauty Brand Challenge for only 17$Aggie on LinkedInAB Creative Aggie on InstagramCarla on InstagramDial Zero MarketingThanks so much for joining us this week. Want to subscribe to Beauty and the Brand? Have some feedback you’d like to share? Connect with us on Spotify, Apple Podcasts and YouTube to leave us a review!Mentioned in this episode:5 Days to Growing Your Iconic Beauty Brand Challenge
