Show notes
Aggie has a chat with powerhouse beauty entrepreneur Irene Dele-Adejumo, the founder of Omolewa Cosmetics. Irene spills the tea on how she scaled her beauty brand by a jaw-dropping 115%-125% year over year, pivoted from wholesale to e-commerce, and landed a celebrity brand ambassador by sheer persistence. She shares the behind-the-scenes of her fearless approach—whether it’s cold pitching major retailers like Target and Sephora, running wildly successful in-person and virtual events, or personally calling customers to build die-hard brand loyalty. If you’ve ever doubted whether you can build a thriving beauty business, Irene is here to prove that with strategy, faith, and a “next, please!” attitude, nothing is out of reach.Chapters:00:00:00 - The Struggle With Foundation Shades: Why Every Undertone Was Wrong00:01:12 - Meet Irene Dele-Adejumo: From Chef to Beauty Boss00:02:25 - Turning a College Side Hustle Into a Global Beauty Brand00:04:02 - Managing Multiple Businesses and Motherhood Like a Pro00:07:24 - The Meaning Behind Omolewa: More Than Just a Name00:10:09 - The Beauty Industry’s Biggest Fail and How Irene Is Fixing It00:11:49 - The Birth of Omolewa Cosmetics: From Frustration to Innovation00:15:25 - The Power of Vision: How Irene Manifested Her Business Success00:22:56 - Breaking Into the Ghana Market and Proving the Doubters Wrong00:30:42 - Why In-Person Events Are Irene’s Secret to a Loyal Customer Base00:33:10 - The Art of the Upsell: How She Gets Customers to Buy More00:37:00 - Mastering Makeup Classes: Teaching Beauty With Purpose00:41:24 - The Customer Connection Strategy That Skyrockets Sales00:49:54 - The Best Advice Irene Would Give Her Younger Self00:51:00 - Omolewa’s Bestsellers: The Must-Have Products Customers LoveLinks and Resources:5 Days to Growing Our Iconic Beauty Brand Challenge for only 17$Aggie on LinkedInAB Creative Aggie on InstagramAggie on LinkedInAB Creative Aggie on InstagramIrene on InstagramOmolewa CosmeticsOmolewa Cosmetics on FacebookOmolewa Cosmetics on InstagramThanks so much for joining us this week. Want to subscribe to Beauty and the Brand? Have some feedback you’d like to share? Connect with us on Spotify, Apple Podcasts and YouTube to leave us a review!Mentioned in this episode:5 Days to Growing Your Iconic Beauty Brand Challenge
