Show notes
Aggie sits down with Vida Delrahim and Ronit Menashe, the founders of WeNatal, to discuss how their experiences with loss led to an innovation in the prenatal supplement space. They share the shocking truth about male fertility’s overlooked role in conception and miscarriage and how their brand aims to redefine prenatal health for both partners. Vida and Ronit discuss their research journey, the creation of the first his-and-hers prenatal system, and the cultural shifts they hope to inspire. Tune in to learn how a blend of science, entrepreneurship, and mission-driven innovation could completely change the way we think about fertility wellness.Chapters00:00:00 - Why You Must Advocate for Yourself00:00:56 - Meet the Visionaries Behind WeNatal00:01:52 - The Personal Loss That Sparked Innovation00:03:51 - The Untapped Potential of Men’s Health00:04:53 - Reinventing Prenatal Supplements for Couples00:06:29 - Lessons Learned From Starting WeNatal00:07:11 - How Customers Are Shaping the Movement00:11:19 - From Corporate Comfort to Startup Hustle00:13:36 - Building a Culture-First Business00:14:54 - The Hidden Power of Networking00:22:09 - How WeNatal Grew Without Paid Ads00:25:55 - Why a Strong Mission Beats Any Marketing Plan00:29:38 - Competing in a Crowded Market00:30:26 - Rethinking Prenatals for Him and Her00:33:47 - What’s Really in Your Supplements?00:35:43 - Behind the Scenes of Product Innovation00:41:07 - A Glimpse Into WeNatal’s Future00:47:17 - The Stories That Fuel WeNatal’s Growth00:48:36 - Tips for Bootstrapped Entrepreneurs00:49:55 - Closing Thoughts: Trusting the JourneyLinks and ResourcesVida on LinkedIn Ronit on LinkedInWeNatalAggie on LinkedInAB Creative Aggie on InstagramAB CREATIVE BLACK FRIDAY SALEBlack Friday 2024Thanks so much for joining us this week. Want to subscribe to Beauty and the Brand? Have some feedback you’d like to share? Connect with us on Spotify, Apple Podcasts and YouTube to leave us a review!
