Show notes
Aggie sits down with beauty brand trademark attorney Antonella Colella to discuss the legal steps every beauty founder must take to protect and grow their brand. From forming business entities to understanding the ins and outs of trademarks, Antonella shares her experiences moving from corporate law into launching her own practice and explains why skipping legal foundations can cost founders big down the line. Tune in to learn common mistakes founders make and advice for safeguarding your brand’s future in a crowded industry.Chapters00:00:00 - Why Trademarking Early Matters (and Saves You Headaches)00:01:15 - Meet Antonella Colella: A Beauty Attorney’s Journey00:01:58 - The Leap from Corporate Law to Beauty Brands00:04:53 - Foundational Legal Steps for Beauty Founders00:09:07 - Avoid These Common Founder Legal Mistakes00:15:08 - Why You Need a Trademark Attorney00:22:48 - Expanding Globally: International Trademarking Essentials00:24:28 - Manufacturer Agreements: What to Watch Out For00:28:09 - Legal Myths That Could Hurt Your Brand00:32:12 - Ready to Sell? Legal Prep for Big Opportunities00:35:08 - Lessons from Celebrity Legal Battles00:40:47 - How to Handle Trademark Bullies00:43:08 - Practical Advice for Every Beauty Brand FounderLinks and ResourcesAntonella on LinkedIn Colella Legal StudioAggie on LinkedInAB Creative Aggie on InstagramThanks so much for joining us this week. Want to subscribe to Beauty and the Brand? Have some feedback you’d like to share? Connect with us on Spotify, Apple Podcasts and YouTube to leave us a review!
