Show notes
Aggie welcomes Alyssa “Lissy” Kotter, founder of Lissy Skincare, who took her struggle with acne and transformed it into a booming seven-figure business. Alyssa shares how she went from esthetician to brand owner, tackling personal setbacks, building a loyal audience, and navigating the demands of both motherhood and business ownership. She talks about the key ingredient that set her products apart, why she decided to start with just one product, and her unconventional path to rapid growth without the use of ads. Listen in as Alyssa and Aggie unpack the highs and lows of entrepreneurship, the power of authentic connection, and the strategies behind Lissy Skincare’s viral success.Chapters00:00:00 The Humble Beginnings of a Big Dream00:01:00 A Warm Welcome to Beauty and the Brand00:01:07 Introducing Alyssa Kotter: A Visionary in Skincare00:01:45 Surviving Setbacks and Finding Strength00:03:50 From Concept to Creation: How Lissy Skincare Was Born00:06:04 The Fungal Acne Solution No One Talks About00:08:10 The Exciting Launch of Lissy’s First Product00:10:28 Secrets to Building a Loyal Audience00:12:26 A Unique Entrepreneurial Journey Unfolds00:15:32 Scaling at Speed: The Journey to Rapid Growth00:18:55 Crafting a Winning Marketing Strategy00:23:58 Breaking Through: Scaling the Business00:25:49 Leveraging Ads for Explosive Conversions00:31:10 Managing Surging Demand: A Behind-the-Scenes Look00:33:54 Navigating Motherhood While Running a Brand00:36:38 Tackling the Imposter Syndrome Head-On00:40:47 Reflections on Starting a Brand from Scratch00:45:22 Becoming a Beacon for Aspiring Beauty Entrepreneurs00:53:27 Growth Pains and Gains: Lessons Along the Way00:59:46 Making Every Minute Count: The Value of Your Time01:03:50 What’s Next for Lissy Skincare?Links and ResourcesAlyssa on LinkedInLissy SkincareLissy Skincare on InstagramLissy Skincare on TikTokAggie on LinkedInAB Creative Aggie on Instagram5 Days to Growing Your Iconic Beauty Brand (and Having Your Most Profitable Holiday Season Ever) Thanks so much for joining us this week. Want to subscribe to Beauty and the Brand? Have some feedback you’d like to share? Connect with us on Spotify, Apple Podcasts and YouTube to leave us a review!
