Show notes
Aimee Majoros joins Aggie to share her journey from a surprise encounter in an elevator at Estee Lauder to launching her own PR firm focused on beauty and lifestyle brands. Known for her strategic insights, Aimee discusses why true PR success hinges on genuine relationships, attention to detail, and the ability to anticipate what editors really want. Throughout the conversation, she dives into the evolution of PR, challenges for indie brands, and the importance of knowing your customer beyond assumptions. Aimee’s tales of PR wins, challenges, and unexpected lessons make for an insightful look into what it truly takes for a brand to stand out in today’s media landscape.Chapters00:00:00 – Customer Deep Dive00:01:16 – Kicking Off the Episode00:01:57 – Aimee Majoros’ Unexpected PR Path00:02:19 – The Estee Lauder Elevator Story00:04:59 – Inside Corporate PR at Estee Lauder00:09:06 – Launching Her Own Firm00:11:13 – Corporate Lessons That Shaped Her00:17:40 – The New Age of PR00:22:09 – Predicting the Next Big Thing00:32:10 – Indie Brands: What They Can Learn from Giants00:34:04 – Low-Budget PR, Big Results00:38:15 – PR Myths and Misconceptions00:39:19 – Wild PR Success Stories00:42:18 – Reaching Niche Audiences00:52:10 – Staying on the Cutting Edge00:58:20 – Celebrity PR Wins and Top Moments01:03:46 – Wrapping It Up with Final InsightsLinks and Resources:Aimee is BeautyAimee on FacebookAimee on InstagramAggie on LinkedInAB Creative Aggie on InstagramThanks so much for joining us this week. Want to subscribe to Beauty and the Brand? Have some feedback you’d like to share? Connect with us on Spotify, Apple Podcasts and YouTube to leave us a review!
