Behind the Craft
Behind the Craft
Peter Yang
The Ultimate Guide to Developer Marketing | Lee Robinson (Vercel)
45 minutes Posted Aug 11, 2024 at 1:00 pm.
) A cycle to guarantee developers love your product
) How developers decide whether to use a new tool
) 3 pillars of a great developer experience
) Trust in open vs. closed source AI models
) Why most developer documentation sucks
) The future of AI-powered interactive docs
) Developer marketing tactics that actually work
) How to balance hype and reality
) Build with developers to gain their trust
) How to recover from losing developer trust
) Mastering the art of writing
) Talk to them, listen carefully, and actually fix their problems
0:00
45:08
Download MP3
Show notes
My guest today is Lee Robinson, VP Product at Vercel.
Lee has built products and great developer experiences for over a decade and has written some of the most clear-sighted content about how to get developers to adopt your product that I’ve ever read.
We chatted about what makes a great developer experience, what resonates with developer marketing, and how to appeal to this no-bullshit customer segment.
Timestamps:
(
(
(
(
(
(
(
(
(
(
(
(
Get the interview takeaways: https://creatoreconomy.so/p/lee-the-ultimate-guide-to-developer-marketing
Where to find Lee:
X: https://x.com/leeerob
Website: https://leerob.io/
📌 Subscribe to this channel – more interviews coming soon!