Learn more about Alpha School at ⁠https://go.alpha.school/howiwriteMatt Haig sold more than 10 million copies of his book, The Midnight Library. I just checked on Amazon, and it has over 288,000 reviews. This book was a total hit, a smashing success.I invited Matt on the show to ask him about his process: how he writes and how he tells great stories. Given his success, I also had to ask if it's acceptable to write for the mass market. Are you betraying the craft if you explicitly try to reach as many people as possible?About the hostHey! I’m David Perell and I’m a writer, teacher, and podcaster. I believe writing online is one of the biggest opportunities in the world today. For the first time in human history, everybody can freely share their ideas with a global audience. I seek to help as many people publish their writing online as possible.Follow meApple: https://podcasts.apple.com/us/podcast/how-i-write/id1700171470YouTube: https://www.youtube.com/@DavidPerellChannelSpotify: https://open.spotify.com/show/2DjMSboniFAeGA8v9NpoPvX: https://x.com/david_perellLearn more about your ad choices. Visit megaphone.fm/adchoices