Show notes
Alex Hormozi has written two killer business books that have sold more than 1M copies. His writing has gotten him to 9M followers across social media. This is the first interview where he breaks down his writing system.Get 60 days free Readwise Reader at https://readwise.io/davidperell/I also made a website that helps you learn from the best writing of all-time: https://writingexamples.com/TIMESTAMPS00:00:00 Intro00:00:20 Hormozi’s cave00:05:35 Discovery process00:12:32 Fix problems using MECE00:13:43 Marketing “$100M Leads”00:20:55 Writing for YouTube vs Books00:27:13 The pain is the pitch00:31:37 Break down the world into frameworks00:34:09 10x more effort = 1000x results00:38:24 Understanding the table of contents00:49:27 The only app I use to read articles [Readwise Reader]00:50:53 How to think about your audience00:54:22 The #1 creator mistake00:57:58 The business of Hormozi’s books01:02:04 The love for writing as a kid01:04:34 Hormozi’s ideal university writing classALEX HORMOZIhttps://www.youtube.com/@AlexHormozihttps://www.instagram.com/hormozi/https://x.com/alexhormozi/https://acquisition.comFOLLOW ME YouTube: https://www.youtube.com/@DavidPerellChannelApple: https://podcasts.apple.com/us/podcast/how-i-write/id1700171470Spotify: https://open.spotify.com/show/2DjMSboniFAeGA8v9NpoPvX: https://x.com/david_perell Learn more about your ad choices. Visit megaphone.fm/adchoices